Marketo Engage

Marketo’s Marketing Nation has a brand new home at the incredible 2019 Adobe Summit in Las Vegas, March 24th – 28th. Many Marketing Nation alumni, myself included, are wondering what the merging of these two major events will bring and how to make the most of it. While you’re pouring through the session catalog, here […]

The past year has been a busy one for Adobe. The digital experience leader acquired Magento, a leader in digital commerce, and more recently, Marketo, known for its powerful B2B marketing automation software. We have expertise in helping our customers get the most of out their investments in Magento and Marketo, and are looking forward […]

The Marketo Winter ’19 release notes are out, and key updates cover important areas of the platform including account-based marketing enhancements, new custom field options for Bizible, and updates to both Marketo Sales Engage and Marketo Sky. Here’s the full list of what’s new and updated: Core Platform Enhancements Email CC for Marketo Emails Include […]

Reaching customers on their mobile devices isn’t just a suggested practice, but required. In fact, 89% of people are likely to recommend a brand after a positive brand experience on mobile. To that end, commerce players can reach their customers in a few different ways: responsive web design, native mobile apps, or progressive web apps. […]

Let’s say you want to create a custom stream cadence for your nurture in Marketo. Instead of sending your emails every Tuesday at 9:00 am, you’d like to vary the number of days between email sends. To demonstrate how this would work, we’re going to walk you through how to set up a custom stream […]

By acquiring Elixiter, we are deepening our ability to help our clients build lasting relationships and grow revenue. Exiliter enables companies to leverage more from Marketo and deliver revenue faster by proving what works.

Calling all marketers that are new to Marketo! First of all, welcome to a whole new world of marketing automation. Maybe you’ve worked with providers such as Hubspot, ConstantContact or MailChimp, but it’s important to know that Marketo has a LOT to it – which is probably why you’re both excited and a bit nervous […]

The communication between your marketing and sales teams can be compared to the sync between Marketo and your CRM. If the sync between Marketo and your CRM is not 1:1, information becomes misaligned—database sizes might not match, record information may vary, etc. It causes marketing and sales efforts to be wasted. Communication is key. Whether […]

When I first heard the news that Adobe was acquiring Marketo, my first thought was ‘Wow, this immediately resets the Marketing Automation and Experience Management software platform market.’ In many ways, this was a long time in the making. In others, it will fundamentally transform the way customers consume, engage, and experience content and messaging. […]

When it comes to handling user information, safe and secure are two practices that come to mind almost immediately. No one ever says, “Hey! Let’s open our database to the entire internet.” That would be crazy. Imagine you’re the user (this shouldn’t be hard) submitting your personal information on a website to a company you […]

This feature enables you to track those who forward your email to a friend. You can identify influencers who share your emails as well the First Name, Last Name and Email Address of those who receive the forwarded email. To add this feature to your next Marketo email send, complete the following steps. In your […]