Industries

Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]

Analytics (i.e., using math and other systematic approaches to bring understanding to pharmacovigilance) data can have its own adverse event: a strong sensation of nausea if you haven’t had the opportunity to put into place a sensible, compliant solution that is the right fit for your organization. You can even have an on-demand solution, when […]

A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]

My last blog looked at the end-user benefits that iHelp provides. This installment explores how Oracle’s iHelp can assist administration. iHelp also has plenty of benefits in terms of administration. One of the great parts about this help system is that no back-end configuration needed – no use of Siebel Tools required. You can make […]

Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]

Today’s healthcare organizations face mountains of data, escalating regulations, and heightened patient expectations. At Perficient, we focus on the healthcare consumer experience, working with organizations to design and implement solutions that enable interoperability, leverage key data insights, and improve consumer experiences and quality of care.  To make sure you are well-versed in all things healthcare, […]

Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is. Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B. Technology has redefined wayfinding to include […]

In healthcare, which is more important privacy or safety? Are they mutually exclusive? In the leaps that we have made in cybersecurity in healthcare, can’t we have both? The main argument I hear against a National Health Record is people’s fear of a data breach. Contrary to that popular belief, one study, related to sharing […]

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

Many companies in the life sciences industry experience rapid global growth, both organically as well as through merger and acquisition. While growth is, of course, great and welcome, it also comes with some challenges. With respect to clinical operations and clinical trial management, aligning processes can be rather challenging as different parts of the business […]

The following is the second blog in a series about why healthcare organizations are moving to the cloud. In this series so far, we have looked at how the cloud brings robust data security to healthcare organizations. In this blog, we’ll look at how the cloud can potentially provide cost savings and greater efficiency for […]

Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]