Healthcare

It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]

Did you know that while women make 90% of household healthcare decisions, 66% of them feel misunderstood by the healthcare industry. Despite being such a large stakeholder group in healthcare, their unique needs tend to be misunderstood and overlooked. Healthcare organizations and life sciences leaders can impact change and improve women’s care experiences through thoughtful […]

It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]

We empower healthcare organizations by developing effective strategies, implementing pragmatic solutions, and creating exceptional consumer experiences. Our consultants bring decades of deep experience across an array of healthcare settings to help our client’s build strategies for an evolving market and solve complex technical challenges.​ I recently sat down with a few of our healthcare leaders to discuss how they are utilizing […]

This is a continuation of my previous discussion on PHI and Online Tracking.  We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login.  Even with extra care there are a number of ways in which you can track activity and events on […]

Diversity, inclusivity, and accessibility are key to significant future growth in healthcare technology. Developing new digital tools, as well as integrating them into the digital health ecosystem, can lead to significant improvements in healthcare delivery. Good health shouldn’t have to wait and accessibility should not have to be up to the beneficiaries — the health […]

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we […]

Recently, the Health and Human Services Department (HHS) came out with guidance regarding the use of online analytics technologies.  This guidance will impact a lot of Provider and even some payer websites.  This includes hospitals, clinics, medical groups, imaging centers, and more. It gives more insight into how healthcare organizations can better ensure patient data […]

With robust industry expertise, our healthcare team achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their businesses. I recently sat down with one of these experts. Marybeth Wrabel is a lead of payer strategy at Perficient who applies her 20 years of expertise in the payer industry to deliver […]

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

In my last post on cost transparency, I mentioned how the provider is paramount over the payer in the eyes of the patient/member. Some payers have made this the focus of their strategic growth plans and are methodically moving to become part of a payer-provider “payvider” model.  This vertical integration is on the rise for […]

Perficient and AWS recently partnered with HIMSS to host a webinar that went in-depth about Perficient’s Healthy Lakehouse solution, specifically: Driving insights across the enterprise through the pragmatic, scalable implementation of a data lakehouse Maximizing business value by strategically approaching cloud-based data modernization, not merely as a move from on-premises systems Understanding the value of […]