Did you know that 45% of consumers are less than satisfied with their experience on digital channels? What’s lurking behind this customer experience issue? There are a number of reasons, and data fragmentation is among them. Consider for a moment at how fast data is growing each day. Worldwide digital data grows exponentially, and it’s […]
Stephanie Gallina – Senior Manager, Microsoft + CXC Partner Marketing
Stephanie has more than 15 years' experience in marketing communications, leading and executing marketing strategies for corporate and non-profit organizations. She elevates the awareness of relevant digital solution topics and thought leadership for Perficient.
Connect with Stephanie
Blogs from this Author
Two robust cloud providers join forces: Salesforce and Demandware
Yesterday’s announcement of Salesforce.com acquiring the cloud-based, eCommerce provider Demandware is exciting for Perficient and our clients. Whether your business is solely or partially-based in eCommerce, customers are your lifeblood. Knowing who they are, why they buy from you, and what keeps them coming back are all essential details to remain competitive and profitable. Our […]
Top Trends to Watch in B2B Commerce: Part 1
Over the last two decades, online shopping has seeped into our daily lives. Our favorite retailers and brands continue to make this experience easier and more convenient with options to shop on our mobile devices. When imagining the ultimate online experience, pure-play retailers like Amazon come to mind. This company has revolutionized B2C commerce, but […]
How User Generated Content Can Boost Your Marketing
The evolution of social media and mobile technology continues to shape the definition of content marketing. Eighty-six percent of brands have embraced content marketing, but their audiences remain in the driver’s seat. People generate massive amounts of content daily. Think about how much you use Facebook, Twitter, Instagram, or blog on a daily basis. As […]
The Ingredients for Crafting a Personalized Digital Experience
As online commerce continues to grow, retailers of every size are competing for that coveted share of wallet. Standing out among the noise of a competitive market comes down delivering a personalized and compelling digital experience. It should come as no surprise that two of the major digital platforms – Adobe Marketing Cloud and Demandware […]
Connecting the Dots to Streamline the Customer Experience
After a recent shopping trip to one of my favorite stores, I walked away perplexed by a question asked by the salesperson. I’m a loyal customer of this retailer, and I receive multiple emails a week about the latest sales. And yet, I’m always puzzled when paying for my purchase and I’m asked, “What’s your email […]
Let’s Get Personal: How to Overcome Elevated Expectations
Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]
7 Expert Tips for Success with Digital Marketing Platforms
The customer experience (CX) is paramount to digital marketing success. As a marketer, you know that quality data is essential to better understanding customers and delivering on your brand promise. You also know that delivering optimized content and creating a personalized experience across all channels are key to driving customer engagement. However, delivering a top-notch […]
Data, Data Everywhere: Thoughts about the Livefyre Acquisition
When Adobe announced the acquisition of Livefyre this week, I thought about how this move plays into the Experience Era touted by Adobe during Summit 2016. If you’re not 100% familiar with Livefyre, here’s a quick overview – this social media content platform allows companies to search and gather user generated content from Twitter, Instagram […]
Perficient Achieves Specialization in Adobe Experience Manager
In a span of six months, Perficient raised the bar as an Adobe Business Partner by earning the distinction of Adobe Experience Manager Specialized Partner for the Americas. This recognition places Perficient among the most skilled and credentialed global partners for Adobe. “The Adobe Experience Manager Specialization helps Perficient not only to differentiate itself in […]
Digital Commerce Embraces the Cloud-First World
Adoption of cloud technologies and applications built for the cloud are sweeping across B2B and B2C organizations. According to IDC, more than 50% of enterprise IT infrastructures and software investments will be cloud based by 2018. Digital commerce is one of many segments that has embraced cloud-first because of its many benefits, including: Increased scalability […]
Top B2B eCommerce Trends to Watch
“The times they are a-changing,” to quote Bob Dylan, and this couldn’t be more true for B2B sales. Self-service B2B commerce is on the rise, estimated to grow from $780 billion in 2015 to $1 trillion by 2020. While traditional B2B selling channels remain influential, the combination of ubiquitous digital technologies and increasing buyer expectations […]