Personalization isn’t exactly new. In fact, it’s been used successfully in email marketing campaigns for years. At its core, the whole idea is using known data and characteristics about a prospect to present content in a way that is relevant and helpful. It could be something as simple as using their first name in an […]
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Perficient Cited in Vendor Landscape Report: Salesforce Implementation Partners from Forrester
We’re honored to be included in the September 2017 Forrester report “Vendor Landscape: Salesforce Implementation Partners.” The report highlights “changes in the market in the past two years and overviews the top Salesforce services partners in 2017.” Why We Were Recognized & What It Means to You Since 2009, we have delivered successful projects in […]
The Future Just Happened: Am I Ready? (Part 1)
On September 12, Apple announced a new generation of iPhone: the iPhone 8 and 8 Plus. And it’s worth taking notice. It ignites what Shel Israel and Robert Scoble refer to as “The Fourth Transformation,” which will happen faster than the previous three technological leaps forward. What is “The Fourth Transformation” exactly? It’s putting augmented […]
Sitecore Helix: Development Guidelines for Your Custom Web Solutions
Every web solution should be built around a framework of best practices to allow smooth upgrades and new functionality implementation. For Sitecore projects, Helix is that set of best practices. Helix is a collection of development principles and conventions for Sitecore that was created in September 2016. However, it’s not an indoctrination from Sitecore itself. […]
Creating Responsive Communities with Salesforce Lightning & Community Builder
Why is a responsive community so important? Well, it depends who you ask and what they do. From a technical mindset, the answer is pretty clear based on today’s users and their preferred devices. Mobile design is the new standard. So why is it still so painful to develop a community with a mobile experience that rivals […]
The Death of Responsive Design
Wait … what? Hear me out. At this point, calling a web experience responsive is usually redundant. It is now assumed that websites will render in a usable manner across different screen sizes. Two years ago I wrote a post referring to responsive design as “the Holy Grail.” But as with all things tech, the tides have […]
6 Most Common Healthcare Content Marketing Problems – Solved!
Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve heard just about every […]
Optimizing Online Forms for the Mobile Experience
While the tips in my previous blog posts about forms (part 1 and part 2) are still relevant, there is finally new data to support using a multi-step process on mobile devices. This is related to the design pattern known as “One Thing Per Page.” (Essentially, it means splitting up a complex process into smaller pieces.) There […]
No One Can Steal Your Expertise, so Go Ahead and Share It
In summer 2016, I noticed a funky smell wafting from my portable dishwasher. I Googled it and determined the cause – food particles were plugging up the sprayers, and I’d have to disassemble the dishwasher to clean them. Gross. I turned to YouTube and found a plethora of instructional videos, including a few with machines […]
How To Find Items That Don’t Have Any Language Versions Using Powershell
Traditional Powershell commands require a -Language param to retrieve specific item versions. Locating items with out a specified language is a challenge. Here is a great work around.
3 Reasons Why Personalized Content Should Be Your Top Priority
Think about the last time you bought a vehicle. You probably had an idea of what you wanted and what you needed it for: better gas mileage, greater towing capacity or (in my case) additional room for a car seat. Odds are that you weren’t the first to test-drive it. Maybe the person before you […]
Why Should Healthcare Organizations Buy .health Domains?
For many years, clients have asked us about the necessity of buying URLs for their healthcare sites. Should we purchase every possible domain that could be affiliated with our brand? Every .net, .biz, etc.? There’s some misinformation that additional domains could offer some search engine optimization (SEO) benefit. We’ve even had cases where “squatters” have […]