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Score’s CCF (Component Communication Framework) allows Content Authors to use rendering parameters to easily control how components communicate with each other. For example, we can set the Button component to fire a CCF message when it is clicked.   But what if the button is inside a Content Spot? Can it still send and receive […]

MedTouch CEO Paul Griffiths and Chief Technology Officer Dan Persson have been named to the prestigious 2018 Sitecore MVP list. MedTouch is a thought leader in making Sitecore meaningful for hospitals and health plans. Dan was recognized for the third year in a row as a Sitecore MVP in Technology, which acknowledges technical leadership, aptitude, […]

Since 1898, the automotive industry has largely relied on the dealership network approach to sell its products. However, the concept of a direct-to-consumer sales model has become a bigger topic of conversation lately. The majority of the discussion hasn’t been about automotive companies opening physical locations or stores of their own to replace the dealerships, […]

The Only Constant is Change The healthcare landscape is continuously evolving and there is a lot to keep up with in order to be cutting-edge… or even just to stay current. New trends in healthcare such as value-based care, precision medicine, and consumerism mean that healthcare organizations need to adapt quickly and efficiently. Healthcare organizations […]

Chatbots, text-based programs that help answer basic consumer questions, aren’t new. The first one was created in 1966. But in recent years, they’ve grown rapidly in business adoption and consumer usage as advances in artificial intelligence (AI) mean they can handle more questions, including those of increasing complexity. Unlike e-commerce and other industries, which have been […]

Since the dawn of digital, the consensus has been that the Tier 1 OEM site should drive leads for the dealer group, and the sales conversion should be the responsibility of the dealer. That line of thinking has been accepted as the standard, as the generation of a lead was the furthest down the funnel […]

Many content strategists and marketing experts approach blog writing the same way: Identify your topic Interview your subject-matter expert (SME) Write your content It’s Information Gathering 101 — something that’s second nature to marketers. But does this process equate to effective blogs or, better yet, a conversion-centered content strategy? Writing healthcare content is difficult with […]

When redesigning a website, organizing content can be a bear. GatherContent can help keep things structured and streamlined.

This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]

This is part 7 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. Why We Test Everything is nearly complete: you have gained empathy for your customer, defined the problem, developed numerous solutions and built a prototype. However, […]

If you are just joining, this is part 6 of a series exploring design thinking in strategy development. I encourage you to start at the beginning and read part 1 here. Prototyping: Trying Out Your Ideas All of the previous parts in this series have been preparing you to act. Ideas are useless if not acted […]

This is part 5 of a series exploring a case for design thinking in strategy development. (If you are just joining us now, I encourage you to start at the beginning and read part 1 here.) “What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.” – […]