Mark Traphagen

More and more people are comfortable interacting with devices using their voice. How does that change the world of marketing? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen shares key insights from Google on how voice assistance is changing our world.  Don’t miss a single episode of Here’s […]

Content marketing is a complicated and relatively young practice. What really matters to achieve success? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen gives you the three top priorities to get ROI from your content strategy.  Don’t miss a single episode of Here’s Why. Click the subscribe button below to […]

We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments […]

Can the way people talk about your brand online actually affects the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about.  Don’t […]

Unfortunately, search engines don’t put much weight on social media as a provider of reliable ranking signals. But that doesn’t mean social media isn’t important to your SEO strategy. In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains how to use social media to increase your chances of earning […]

Google publishes regular updates to its Search Quality Raters Guidelines. What should content marketers take from them? In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen explains what the guidelines are and how their recommendations can help you do better content marketing.  Don’t miss a single episode of Here’s […]

More companies than ever are using content marketing, but do we have any proof that it actually works? In this episode of our award winning Here’s Why digital marketing video series, Mark Traphagen shares some interesting stats from a study that show just how effective content marketing can be in bringing in and retaining customers. […]

The dismal truth is that most brand content marketing fails. It performs poorly because it can’t bridge the gap between brand goals and prospect needs and desires. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares how to build bridges to your target market with content marketing.  Don’t […]

No matter how much experience you have leading a digital marketing department, you can always improve. In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen reveals the biggest needs for improvement in enterprise-level digital marketing. Don’t miss a single episode of Here’s Why. Click the subscribe button below to be […]

Many trends have come and gone in digital marketing over the years, but among those destined to endure, content marketing is near the top of the list. The primary reason content marketing has become such an indispensable tool is its incredible utility for almost any digital marketing situation. Effective content powers SEO, social media, branding, audience […]

Google seems to be showing interest in the authors of web content once again. Does that mean it’s now an SEO ranking factor? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen explores the evidence and gives you the real reasons it matters who authors your content.  Don’t miss […]

Good marketing includes careful measurement of your return on investment (ROI). But can you do that for social media? In this episode of our popular Here’s Why digital marketing video series, Mark Traphagen shares what ROI looks like for social media campaigns, and gives tips on what to measure. Don’t miss a single episode of […]