Mike Rabbior

In the age of digital disruption, the traditional commerce model is quickly becoming a thing of the past. Brick-and-mortar stores, eCommerce websites, and even mobile shopping apps are no longer the only ways to make purchases, and successful businesses recognize that evolving with technology is the only way to survive. Voice search and command, artificial intelligence, […]

The digital landscape continues to evolve rapidly, putting pressure on businesses to continue to meet and exceed the elevated expectations of consumers. This has been especially relevant for B2B organizations such as manufacturers and distributors, which have traditionally had very little interaction with their customers further down the supply chain. Businesses that have historically sold […]

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]

Personalized experiences are the new digital imperative. This is true in our experiences as consumers, and those expectations are also influencing the needs of B2B customers. Features like one-click ordering and immersive product content are no longer exclusive to retail giants or niche, experience-rich brands — they are expected across B2B. Your buyers expect you […]

Companies view great customer reviews as a holy grail of online content. They want to develop customer experiences that nurture positive, 4-star or better reviews in anticipation of greater conversion, order size, loyalty, and sharing across social media. Countless analytics and online behavior reports back up these beliefs, and it is undeniable that customers seek […]

Almost all businesses that leverage IBM WebSphere Commerce are familiar with the development and operations (aka, “DevOps”) of a fully integrated and tailored digital commerce solution, including development, deployment, and operations. Today, some processes may be viewed as inhibitors to progress and agility. Platform updates often require planned outages, small features, and new enhancements. Upgrades […]

Companies on IBM WebSphere Commerce have long viewed new versions of the platform as incremental updates to the existing software and its features. Teams focused most of their efforts on how best to migrate existing implementations in their current state to the newest version of the platform and the migration itself was viewed as a […]

If it happens once, it is an anomaly. If it happens twice, it is a coincidence. Three times, a curiosity. Four times, a pattern. This is how I have learned to observe businesses as they plan the digital transformation of their e-commerce in efforts to meet customer expectations. B2B businesses usually feel that their business […]

Businesses have historically faced a difficult decision when choosing the right platform approach for their e-commerce initiatives. Should you bring an e-commerce platform on-premise? Should you have a hosting provider operate a dedicated platform for them? Should you look to Software-as-a-Service (SaaS) for your e-commerce plans? Bringing an e-commerce platform on premise allows full control […]