Mark Polly

Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]

Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What […]

Adobe introduced a new managed service – Adobe Experience Manager Sites – for medium sized businesses and smaller departments in large corporations.  This service has been available to large customers, but Adobe now feels confident that they can service many more customers.  With this new managed service, Adobe will host the AEM system, the customer’s site […]

You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.  PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive […]

You’ve probably heard a lot about mobile in the past two years.  In PriceWaterhouseCoopers 18th annual Global CEO Study (2015), 81% of CEOs said that mobile technologies are strategically important to their business.  PWC says, “The sheer ubiquity of mobile devices today has revolutionised customers’ ability to obtain information – which has, in turn, transformed how they perceive […]

We’ve heard a lot about Chief Marketing Officers in the last few years.  With Digital Transformation at the top of many CEOs minds, the CMO role has gained prominence and power.  Of course with that prominence, comes increasing scrutiny.  Matt Langie wrote a story on CMO.com about the pressure CMOs are facing due to the […]

I saw this article – 10 Questions To Ask Before You Hire A Digital Transformation Consultant – on CMO.com and thought it would be interesting from a Digital Transformation consultant’s point of view. The author, Jon Bains, correctly identifies that it can be difficult to know who to trust when you need to engage somebody […]

IDC released a new MaturityScape report intended to provide guidance to companies about how to thrive in our new digital economy.  They predict that by 2018 a third of the top twenty market share leaders in each industry will be disrupted by new competitors that use digital technologies to create new services and business models. […]

At Adobe Summit, Ben Tepfer, Mickael Bentz and Urosh Pajic talked about how Adobe has integrated Experience Manager with Adobe Campaign. Too often a company’s campaign system is totally separate from the content management system. So, you end up with duplicate content, inconsistent experiences, inconsistent tracking of results, and an inefficient process. Adobe wanted to streamline […]

If you think about what your digital experience will be in 3 to 5 years, what can you expect? Transformation of the entire digital landscape is changing rapidly with new mobile capabilities coming online seemly every day.  Many of these capabilities will enhance our customers’ experiences, while others will turn out to be not so helpful. […]

Jay Kerger and Loni Stark provided an entertaining review of best practices for content marketing on the last of the Adobe Summit 2015. Marketers need to execute effective content strategies to deliver great customer experiences.  That doesn’t mean creating more and more content, but rather it means creating better, more engaging and more intelligent content for your […]

A key question for a technology vendor is “Do you use your own technology for what you are selling to the rest of us?” It’s often frustrating to me to visit a web content manager’s web site and find that they don’t use their own product to manage the site. At the Adobe Summit, I’m […]