The Databricks Partner Champion Program recognizes individuals who demonstrate technical mastery, thought leadership, and a commitment to advancing the data and AI ecosystem. We sat down with Perficient lead technical consultant Prasad Sogalad, recently named a Databricks Champion, to learn about his journey, insights, and advice for aspiring professionals. Q: What does it mean to […]
Blogs from this Author
Financial Services Marketing New Mandate: Driving Revenue, Not Just Reach
The days of measuring marketing success by impressions and engagement are over, especially in financial services. Today, marketing leaders are being asked to do more than build brand awareness. They’re expected to drive top-line growth. According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 90% of financial services marketing leaders say they’re now expected to directly contribute […]
Trust Is the New Currency in Financial Services and Customers Are Setting the Terms
In financial services, trust has always been foundational. But today, it’s being redefined, not by brand reputation or policy language, but by how customers experience speed, control, and transparency in real time. According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 96% of financial services executives say customers value […]
The Personalization Gap Is Hurting Financial Services, Here’s How to Close It
In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]
When AI Becomes the Gatekeeper of Your Brand Message
Search is no longer just about blue links and ten results per page. With the rapid adoption of Generative AI, consumers are increasingly turning to AI-written summaries to get quick, contextual answers without ever clicking through to a website. According to Bain & Company, 80% of consumers now rely on AI-generated summaries for at least […]
Acquia’s Vision for Accessible, AI-Enabled Digital Experience Creation
Acquia is known for its open-source roots and marketer-friendly tools, and its approach to AI reflects that ethos. As digital experience platforms evolve, Acquia is embedding agentic and Generative AI to make experience creation more accessible, intuitive, and scalable, especially for teams without deep technical resources. Forrester’s report, The Impact of AI on Digital Experience Platforms, […]
Closing the Gap Between Expectations and Experience in Financial Services
As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to […]
Optimizely’s AI Advantage: Turning Experimentation into Intelligent Action
Optimizely has always been synonymous with experimentation. Its platform empowers organizations to test, learn, and optimize digital experiences with precision. Now, with the integration of agentic and generative AI, Optimizely is taking that mission further — helping teams not only run smarter experiments but also act on insights faster and more confidently. Forrester’s report, The Impact […]
Sitecore’s AI-Powered Approach to Modular, Personalized Experiences
Sitecore has long positioned itself as a leader in composable digital experience platforms, offering flexibility and scalability for organizations looking to tailor their tech stacks. As AI becomes a central force in experience delivery, Sitecore is embedding agentic and Generative AI capabilities to help brands personalize at scale, streamline operations, and empower practitioners. Forrester’s report, The […]
How Salesforce Is Transforming Digital Experience With Agentic AI
Salesforce continues to evolve its digital experience capabilities by embedding artificial intelligence across its platform. Forrester’s report, The Impact of AI on Digital Experience Platforms, discusses how vendors like Salesforce are integrating agentic AI and Generative AI (GenAI) to streamline experience operations and empower practitioners. With tools like Agentforce, Salesforce is moving beyond traditional automation to […]
How Adobe is Powering the Future of Digital Experiences With AI
As digital experience platforms (DXPs) evolve, Adobe continues to lead the way in embedding artificial intelligence to help organizations deliver more personalized, efficient, and scalable customer experiences. Forrester’s report, The Impact of AI on Digital Experience Platforms, explores how vendors like Adobe are integrating agentic AI and generative AI (GenAI) to streamline experience operations and empower […]
Perficient Earns Adobe’s Real-time CDP Specialization
We’re proud to announce that we’ve earned our 8th Adobe specialization in Adobe’s Real-time Customer Data Platform. This milestone reflects our continued commitment to delivering exceptional digital experiences and deepens our already robust Adobe partnership. View our other specializations in the Adobe partner directory. What is Adobe’s Real-time CDP? Real-time Customer Data Platform is a powerful solution […]