Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Salesforce is helping demystify those notions and build trust with the […]
Kara Kalbus
Blogs from this Author
Salesforce Communities 101: How to Get Started
Typically, a community is defined as a unified group of individuals. When it comes to business and marketing outcomes, the word “unified” is the most important part of that definition. You want to be unified in your goals. Unified in product and brand strategy. Unified in the desire and passion to grow your customer and […]
5 Reasons Why Partner Communities Are Critical to Your Success
In today’s world, people expect to have data, information and tools at their fingertips. If you’re in the manufacturing or automotive industry, your channel partners (a.k.a. dealers or distributors) are no different. They want immediate access to data, such as leads, conversions and KPIs. They want to be able to find blog posts, product information […]