Justin Racine

Are you looking to start, grow, manage, or scale your business? Look no further than Perficient for leveraging Shopify’s robust e-commerce platform to help achieve your goals. Welcome to the digital era of commerce, where businesses grow online, and seamless checkouts are the norm. At Perficient, we understand the evolving landscape of commerce, and we’re […]

This holiday season, what difference will 3.6 seconds make? For your e-commerce site’s load time, it will mean a significant difference in revenue. Slow page load times directly correlate to decreased profitability and conversions. For example, a page loading in 2.4 seconds converts at 2%, while a page taking 6 seconds to load will only […]

Over the last year or so, I’ve explored this idea of anthropomorphism in branding on a few different occasions via some article in CMSWire (Apple Vision Pro and The Adobe Summit Recap). If you’re not familiar with this idea, let me break it down for you. Anthropomorphism is the idea of assigning human-like characteristics to […]

The Celtics vs. The Lakers, Boston Red Sox vs. New York Yankees, Frazier vs. Ali. I think all of us have our favorite epic rivalries that stick with us. But what makes rivalries so engaging? Some say it’s the bragging rights, some say it’s the passion, and others say it’s because rivalries tend to bring […]

Is there anything worse than going to a pharmacy to pick up your prescriptions? Okay, I’m sure there are a few things but it’s still inconvenient, right? Thankfully, many pharmacies have adopted home delivery services. Patients can request delivery of their medication come right to their doorstep. However, this presents some challenges. What if a […]

My journey from golf course employee to building HIPAA-ready commerce solutions.   I’ve spent essentially my entire career in the medical device and life science space, and it didn’t start the way you would think. In college, I worked at a golf course as the guy who drove that funny tin can of a golf […]

Health insurance is just one of those things we simply can’t live without. It’s a security blanket we all want to snuggle up to, but nobody likes to use it. Because if you’re using it, it likely means you’re sick or need care. Can you guess who else doesn’t like it when you use your […]

One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, […]

I don’t think you’ll ever meet anyone who says they like to go to the hospital or to their doctor. Sure, it’s a necessary part of life and staying healthy. But sometimes unfortunate circumstances arise when we need urgent medical attention. As consumers, we’re inclined to minimize return visits to the doctor’s office whenever possible. […]

There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]

I haven’t been able to sleep well as of late. Why? Because of the excitement around all the possibilities Unified Commerce offers brands, but more so the opportunity it provides you, me, and the consumers that experience what brands have to offer daily. For context, Unified Commerce is the strategy, implementation, and actions that allow […]

As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]