Heather Bowman

As buyers, we communicate with brands using an increasing number of devices via an ever-growing range of digital channels. We go online for many reasons. Sometimes we’re seeking information and other times we want to be entertained. Many times we’re researching brands and buying products. For the digital marketer, this habitual action offers incredible opportunities. […]

June 28th Webinar: Content-Driven Commerce and its Impact on Digital Transformation: Register Below! With all the interactive devices at our disposal (computers, smart devices, tablets, in-store display, etc.), combined with an increasing number of digital services (social media, content subscriptions, branded content, eCommerce), digital consumers have never had so many options. And they’re also a […]

Today’s market challenges even the seasoned digital leader. In today’s digital era, organizations need to unify the customer experience from the web site to the traditional online store and transform uninspiring transactions into compelling commerce experiences. 80% of the companies believe they deliver a superior experience to their customers, but customers state only 8% of companies […]

With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, e-Commerce), digital consumers have never had so many options.  Yet, we’re also a demanding bunch. In many way, the path to purchase has never […]

Peoples’ interactions with digital media today are ubiquitous.  While the majority of digital media interactions typically facilitating either an immediate need (e.g. weather & news updates), basic entertainment (e.g. pick your favorite social media service), or increasingly to research brands and purchase products used for both personal needs and for responsibilities related to our employment, […]

Technology is disrupting everything, but businesses are not exactly keeping pace. In order to stay relevant and competitive, organizations must invest in people and technology to find new ways to engage with employees and their customers. In order to stay competitive in the digital era, the demanding marketplace requires that you evolve faster, become more […]

With all the devices and data, processes and people that exist, will all of these components become so intertwined that the digital world and physical world will become one? To what extent will engagement and analytical insights drive change throughout the value chain and in stores? Wil retailers be required to move beyond traditional legacy […]

I attended a session at NRF that discussed how to reinvent content in commerce and explore how current retailers are moving beyond the traditional site and marketing content to improve customer engagement, expand their reach and increase sales. Examining new tactics and strategies, the session illustrated how brands and retailers are leveraging consumer-generated content to […]

We have quite a team at NRF 2016 that is executing its last day today! In a recent blog post written by Ross Monaghan, Director of Digital Marketing, at NRF he discusses the importance of marketing measurements due the rapid growth of digital marketing and its effect on the overall marketing ecosystem. While an organization […]

As we are half way through day 2 at NRF, large crowds are grazing through the expo halls while innovative speakers are educating attendees on top trends and imperative solutions that are driving the retail industry this year. As the retail industry moves fast and furious, businesses must not only improve customer experience and drive […]

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We are looking forward to 2016 as we expand our capabilities to […]

With Thanksgiving behind us and Christmas right around the corner, it is once again, the most wonderful time of the year! Especially if you are passionate about bargain hunting and the holiday shopping festival that it is. But for some of us, this time of year can be most stressful, ahem…especially if you are one […]