Today’s market challenges even the seasoned digital leader. In today’s digital era, organizations need to unify the customer experience from the web site to the traditional online store and transform uninspiring transactions into compelling commerce experiences.
80% of the companies believe they deliver a superior experience to their customers, but customers state only 8% of companies really deliver (Closing the Delivery Gap, Bain & Company)
If you did not get a chance to attend our recent webinar, “How to Create Digital Commerce Experiences”, Steve Gatto, IBM Commerce Partner Specialist at Perficient, discusses the importance of content and commerce in the digital experience. He summarized this webinar and upcoming white paper in a new blog post for IBM:
With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, ecommerce), digital consumers have never had so many options. Yet, we’re also a demanding a bunch. In many ways, the path to purchase has never been so complex. Also, increasingly, the terms of the relationship are dictated not by brands, but by the consumer. According to Forrester Research analyst, Kate Leggett we live “in the age of the customer” where “executives don’t decide how customer-centric their companies are — customers do.”
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