Eugene Sefanov

According to a survey conducted by The Depository Trust & Clearing Corporation (DTCC), the premier post-trade market infrastructure for the global financial services industry, 56% of respondents rated cyber risk a top-five concern, while 22% indicated it was their biggest concern. 50% of respondents said that the outcome of today’s presidential election is a top-five […]

Now that November is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in October – they’re ranked in order of popularity, with number one being the most viewed piece. Pharma Reps Continue To Struggle […]

IBM World of Watson 2016 is taking place this week in Las Vegas and the agenda is jam-packed with an incredible number of great sessions. If you work in the life sciences space and your role requires the use of sophisticated IT, you’re probably already of aware of Watson and the potential it has to […]

A new study found that pharmaceutical sales reps are finding it more difficult to meet with physicians in person. Compared to 2008, when nearly 80% of physicians agreed to meet with most reps, now: 44% of physicians are “accessible,” meaning they meet with more than 70% of sales reps who pursue them 38% of physicians […]

ING is really flexing its digital muscle. Last week, the company announced that it launched Yolt, a free mobile app that allows UK consumers to manage their money across various banking institutions. According to the app’s website, Yolt aggregates a user’s bank and credit card accounts, and provides a dashboard that: Instantly shows you how […]

Money20/20, the world’s largest conference geared towards the financial services industry, continues to generate big announcements from heavy hitters. Just yesterday, Bank of America’s Head of Digital Banking, Michelle Moore, introduced us to Erica (a play off the company’s name), a digital assistant that is driven by artificial intelligence, predictive analytics, and cognitive messaging. The […]

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]

Innovative mobile technologies are continuously being introduced, and savvy life sciences organizations are taking note. Many of these technologies have the potential to drastically reduce the time and cost of clinical trials, from subject recruitment to data collection, not to mention likely create a boost in patient engagement. Examples of using digital technologies in clinical […]

My colleague recently sent me an article that discusses the financial security, or lack thereof, of Americans. And that’s very troubling. The problems we face today are, indeed, different than yesterday. Take for example the fact we’re living longer, albeit with health issues, such as Alzheimer’s. Or, take America’s Social Security retirement trust funds into […]

ING issued an update on its strategy, which focuses on the ongoing transformation of the large global financial institution. Between 2016 and 2021, the company intends to spend close to $900 million to enhance the customer experience, boost innovation, and become more efficient, all while reducing costs for years to come. Much of ING’s plans focus […]

There’s no question that the core function of managing money in a heavily regulated industry is difficult and expensive. New companies with robo-advising technology will need to learn how to navigate the regulatory landscape, making it critical to collaborate with traditional wealth management firms. From a bank’s perspective, robo-advising remains critical in terms of servicing […]

A recent conversation with a prospective client of ours prompted me to write this post. The client is looking at ways to improve the adoption rate of one of its products by a specific population because, for a variety of reasons, adoption by that segment has been slower than others. The solution to challenges like […]