Eric Enge

Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and […]

It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video, Mark and Eric explain why getting an influencer […]

It’s not always clear what the best route is for structuring a website for SEO. For example, you might be faced with a need to restructure the content on an existing site, or you might have new content or a new business strategy and you’re wondering: Should I create a new domain, a subdomain, a […]

The era of machine learning is upon us. It’s far more prevalent than you may be aware. See those movies that Netflix recommends you consider watching? That’s being decided by a machine learning algorithm. Did you notice when your search engine recognized that a face was present in a picture? Machine learning again. Love interacting […]

Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets […]

The Thought Police robot is showing Eric no mercy, and it used to be that if your site ran afoul of Google Penguin, you would see no mercy either for months or even years. Thankfully, all that has changed now. In this video find out why Penguin 4.0 is a kinder and gentler Penguin update. Don’t […]

In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can […]

Do you talk to your mobile device in public? Would you do it on the street, but not in a restroom? Why? We wanted to know, so we surveyed 914 users to learn how they interact with devices today, with many questions focusing on how they use voice commands with their smartphones. Without further ado, […]

Update: Our 2018 update to this study has been published! Find out how mobile voice usage habits and attitudes have changed since last year. Do you talk to your mobile device in public? Would you do it on the street, but not in a restroom? Why? We wanted to know, so we surveyed 914 users to […]

Just discovered here at Perficient Digital: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube […]

Hi there boys and girls! It’s a beautiful day in the Perficient Digital neighborhood. You know, postman Mr. McFeely understands that delivering web pages quickly is very important. So I asked my special friends, Mark and Eric, to tell you why you need speedy delivery on the web. Don’t miss a single episode of Here’s Why. Click the […]

Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put […]