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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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Make Customers Fall in Love with Your Self-Service Community

Does a Secret Formula for Self-Service Success Exist? While customer service is not rocket science, customer self-service is definitely an art form that takes some time to truly master. It’s not as simple as waving your magic wand, and it definitely comes down to more than just implementing the right online community platform. From the […]

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Coveo Debuts Free AI-Powered Search for Communities and App Cloud

For companies using Salesforce today, business and technology leaders are constantly looking for new ways to extend the power of the Salesforce platform to help their employees be more productive and to enhance the customer experience. Often times this means turning to the AppExchange to find business apps that address their business needs. For many of our Salesforce […]

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2017: The Year of AI and Smarter CRM

We’ve heard it from a number of different analyst sources and it’s being talked about all across the web right now – 2017 is the year of cognitive computing or artificial intelligence (AI). The blockbuster partnership announced this week between Salesforce and IBM further validates that AI is more than just the next marketing buzzword […]

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Uncovering the Business Value of Online Communities

I happened to bump into an annual online community report from CMX the other day and thought it did a great job of providing some solid research on why companies build branded communities, the ROI metrics that matter to demonstrate value, and the paths they are taking to achieve success with their community. The piece […]

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Killer Design Tips for Salesforce Lightning Communities

Your brand is much more than a memorable logo, clever tagline, and a cohesive palette of colors, or clean lines and good typography. Bottom line, it’s about providing added value for your customers, building trust through quality and consistency, and ultimately boosting customer satisfaction and loyalty. Beyond a customer’s perception of your brand (and your products and […]

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Field Service Trends You Can’t Ignore in 2017

In the Age of the Customer, where everything and everyone is connected, delivering a connected service experience for your customers – from call center to the field – is an absolute must! As industries continue to face digital and technology disruption, we’re seeing that the customer experience has overtaken product and price as the true differentiator […]

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Making Customer Service Conversational for Your Customers

Making Service Conversational Requires Investments in Self-Service Customers are increasingly impatient and want immediate answers to their problems or questions. Using self-service channels as a first point-of-contact is a great way for service organizations to alleviate some of the demands on your contact center while executing against the ongoing need to deliver an exceptional customer experience. However, […]

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Tips for Best-in-Class Self-Service Experiences

Self-service has quickly climbed the ranks as a high-priority support strategy for leading service organizations. One of the easiest ways to deliver exceptional customer service is by building a self-service support community for your customers. Research shows that 72% of customers prefer to use a company’s website to find answers. Also, studies from Gartner show more […]

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Upcoming Webinar: Migrating from Zendesk to Service Cloud

We continue to see a common theme with rapidly growing companies as they scale their business operations, especially within the service organization. There’s an increased need to ensure they have the right support framework and platform in place that they can depend on to profitably grow the business. The customer service technology system ecosystem has […]

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The Race to Connect with Customers in a Whole New Way

Perficient had the honor of participating in Cox Automotive’s first-ever Salesforce Summit earlier this year at their company headquarters in Atlanta. As our client, it was so exciting to not only see 150 business and technology leaders we work with, from across the more than 25 brands Cox Automotive owns, come together to share and learn from other […]

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#DF16 Recap: Philanthropy, Innovation, Intelligence & Speed

Philanthropy: A Powerful Message for the Salesforce Community Salesforce put its philanthropic message front and center at Dreamforce. Will.i.am kicked the keynote off on Wednesday with a very strong message around becoming a mentor to inner city children. And not just inner cities here in America, but abroad. A fast fact: more children have died in Chicago due […]

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How to Set Up and Deploy a Community with Salesforce – #DF16

What’s the next opportunity for you to engage with your customers, partners and suppliers, or employees? Salesforce Community Cloud is the answer. As organizations move away from the one-way, portal-centric conversations with an audience towards a more socially engaging model, communities are the perfect way for you to connect with an audience in an entirely new way. And with the […]

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Perficient’s Guide to Doing Dreamforce Right

This week, marketers, sales professionals, technology buffs, and everyone in between will descend on San Francisco for Dreamforce. Last year we live blogged a number of sessions from Dreamforce, but this year is going to be bigger and — need we say it — even better, so we’ve pulled together some session recommendations and tips from our team of […]

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How to Score the “Coolest” Swag at Dreamforce 2016

We all know one of the best parts about attending Dreamforce will be visiting the Cloud Expo in Moscone South to score some of the best swag! From hunting for the coziest t-shirts and hoodies, newest tech gadgets, funniest stress ball designs, and of course, entering for a chance to win a jaw-dropping grand prize (like Apttus’s car giveaway last year), be […]

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3 Communities Sessions to Add to Your Dreamforce Agenda Builder

With more than 1,600+ sessions, 400+ theaters, 100+ hours of hands-on training, and 75 Circles of Success, it’s inevitable that you have a laundry list of sessions to attend at this point. Not to mention, evenings fill up quick with all the fun stuff going on in San Francisco that week. From catching U2 perform at Dreamfest to RSVP’ing for […]

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Connecting the Customer Experience Dots with Self-Service Support

For fast-growing companies looking to transform the customer service experience, the key is to help your customers – and your support agents – help themselves. Studies show that more than 70% of customers prefer self-service over contacting a support agent. So how can you give your customers a place to quickly find the answers they need from […]

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How to Simplify and Accelerate Data Integration with Salesforce

One of the biggest advantages of Salesforce as a CRM is the rapid growth of the platform itself. Customers have benefited immensely from Salesforce’s aggressive “growth first” strategy as the company seeks to help brands embed Salesforce more deeply in their businesses. From the Steelbrick and Demandware acquisition, adding CPQ and commerce capabilities to its product arsenal, to the […]

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6 Tips for Salesforce Optimization

Driving Forces Impact CRM Investments Cloud is now seen as mainstream in all areas of customer relationship management (CRM). In fact, Gartner forecasts that software-as-a-service (SaaS) and cloud-based deployments will dominate the CRM market in 2016. What’s the driving force behind this rapidly growing trend? Organizations of all sizes are moving toward easier deployments and faster-ROI alternatives to modernizing legacy […]

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GoPro Takes Product Innovation to New Heights with Salesforce

GoPro has been a long-standing customer for Perficient. Their success started with an implementation of Salesforce Service Cloud that landed them a Surfboard Award at Dreamforce last year. Since then we’ve helped them continue to explore new ways to innovate using the Salesforce platform. Growing popularity of their action cameras prompted GoPro to continue to scale the business and […]

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Salesforce Makes a Big Splash in Digital Commerce

Many Salesforce users may already be familiar with Demandware, but if you aren’t you will be now! Demandware is the global leader in a very crowded multi-billion dollar digital commerce market. Its cloud-based commerce technology allows customers to provide 1:1 experiences to consumers across web, mobile, social and brick and mortar stores. Demandware can routinely be found at the top of industry […]

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