As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]
Chris Restle –
Chris Restle has been one of the early pioneers in Healthcare CRM, working for the past 15 years as Principal CRM Strategy, Director of Strategic Innovation, and most recently was the Vice President Emerging Markets for Healthgrades. In his career, he has run client services, analytics, and data intake teams. He brings Perficient clients an exhaustive knowledge of the healthcare CRM market, campaign strategy, event-trigger design, and predictive modeling for planning and targeting.
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Blogs from this Author
Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns
Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]
Legacy Healthcare CRM: Understanding Why It Needs to be Different
Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities. My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm. Today, healthcare marketing […]
Healthcare CRM: Evolving Beyond Your Legacy Platform
Over the past fifteen years I’ve spent thousands of hours helping healthcare organizations adopt and get the most out of their CRMs. These efforts have changed significantly as the market has evolved. Part of my job has been to change the mindsets of those that had been doing it one way for decades. The highly […]