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Abishek Balakumar

Abishek Balakumar is a Senior Marketing Coordinator at Perficient with a passion for connecting the dots. He is hellbent on bringing creativity and storytelling to B2B marketing. He works closely with partners at major brands to bring new and inspiring voices to his blogs and ultimately expand Perficient media’s impact and reach.

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Blogs from this Author

Prft India Blood Drive 2022

Empowering Humanity: Perficient’s 2022 Year-End Trilogy of Charity, Blood Donation, and Wellness

2022 is NOW gone, and oh, boy – it was a challenging year for everyone! But now, let’s unwind for a moment – BREATHE and HYDRATE! So, what’s happening? The IT world is studded with notable scientists, inventors, researchers, and outstanding personalities. In the spirit of this New Year 2023, we want to highlight our […]

Salesforce Experience Cloud: A Powerful Solution to Manage Customer, Partner, & Employee Communities

Backdrop:  The year 2021 saw enormous global upheaval and transition. The need to move to the digital world has never been more imperative than the pandemic. There was a paradigm shift in the digital ecosystem. In April 2021, Salesforce changed its Community Cloud for a more modern service. So, Salesforce built an exciting alternative. This […]

Marketing Automation Blog

Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy

Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights  The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”.   Research carried out by Gartner finds […]

Shutterstock 294537464 Conversion Optimization

Conversion Rate Optimization (CRO) is the G.O.A.T.

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]