Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]
Abishek is a seasoned marketing professional and experienced content team leader known for his success in driving growth and engagement through innovative marketing initiatives, with a strong interest in consumer behaviour and its psychology. As a marketer, he deeply understands product-market fit, product marketing, business strategy, and business development, with product-expertise and service-oriented segments.