Today, more than ever, businesses require a direct relationship with their customers across all touchpoints. A Customer Data Platform can help marketers organise their data, improve audience segmentation, manage campaigns, enhance digital experience, streamline cross-channel marketing orchestration and optimise customer analytics. However, the sheer amount of time and effort needed to collect, separate, and segment […]
Abishek Balakumar
Abishek is a seasoned marketing professional and experienced content team leader known for his success in driving growth and engagement through innovative marketing initiatives, with a strong interest in consumer behaviour and its psychology. As a marketer, he deeply understands product-market fit, product marketing, business strategy, and business development, with product-expertise and service-oriented segments.
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Blogs from this Author
Empowering Humanity: Perficient’s 2022 Year-End Trilogy of Charity, Blood Donation, and Wellness
2022 is NOW gone, and oh, boy – it was a challenging year for everyone! But now, let’s unwind for a moment – BREATHE and HYDRATE! So, what’s happening? The IT world is studded with notable scientists, inventors, researchers, and outstanding personalities. In the spirit of this New Year 2023, we want to highlight our […]
Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy
Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”. Research carried out by Gartner finds […]
Conversion Rate Optimization (CRO) is the G.O.A.T.
Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors! However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]