Sitecore has long positioned itself as a leader in composable digital experience platforms, offering flexibility and scalability for organizations looking to tailor their tech stacks. As AI becomes a central force in experience delivery, Sitecore is embedding agentic and Generative AI capabilities to help brands personalize at scale, streamline operations, and empower practitioners.
Forrester’s report, The Impact of AI on Digital Experience Platforms, discusses how vendors like Sitecore are evolving their platforms to support intelligent orchestration and content creation. Sitecore’s modular architecture makes it uniquely suited to adopt these innovations.
Empowering Practitioners With Agentic AI
Sitecore’s copilot launched in late 2024 and is designed to help marketers build hyper-personalized campaigns with less manual effort. These intelligent agents assist with segmentation, content recommendations, and campaign optimization all while integrating seamlessly into Sitecore’s composable stack.
Perficient Sitecore Consulting Principal Mark Ursino has seen growing interest in Sitecore’s agentic AI capabilities, especially among clients looking to unify customer data and reduce friction in campaign execution.
Ursino said, ” Sitecore’s AI orchestration capability, Stream, launched in late 2024 and is helping marketers move faster and smarter. We’re working with clients to integrate these tools into their workflows so they can focus on strategy while AI handles the complexity.”
GenAI in a Composable World
Sitecore’s GenAI features are designed to complement its modular approach. Whether generating brand-consistent content, summarizing customer interactions, or supporting A/B testing, GenAI is helping teams deliver more relevant experiences without overhauling their existing infrastructure.
“Sitecore’s composable architecture makes it easier to plug in GenAI capabilities where they’ll have the most impact. We’re helping clients identify those opportunities and align them with measurable goals,” said Ursino.
Perficient Named 2025 Gold Globee® Winner for Best Artificial Intelligence Service Provider | Learn More
Building a Responsible AI Foundation
Successful AI adoption requires more than just new features. Organizations must invest in strong data foundations, human oversight, and change management. That’s why we partner with clients to ensure these pillars are in place, especially when integrating AI into modular environments like Sitecore.
We’re honored to have contributed to the research in an interview for Forrester’s report , The Impact of AI on Digital Experience Platforms. We believe it reflects our deep expertise in helping enterprise clients implement and optimize DXPs like Sitecore. Whether it’s orchestrating personalized journeys or deploying intelligent agents, we’re helping brands embrace AI responsibly and effectively.
If you’re exploring how to bring AI into your DXP strategy, we invite you to connect with us and keep the conversation going.
Access the report here (available to Forrester subscribers or for purchase).
Learn more about our Sitecore expertise here.
Contact us to learn more.
