Posts Tagged ‘commerce strategy’

How Content Supports a Conversational Commerce Experience

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

Webp.net Resizeimage 1 (2)

51% of B2B Sellers Are Seeing Low eCommerce Sales – How to Fix It

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

The Strategy Imperative; A Q&A With Our Commerce Chief Strategist

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as […]

eMarketer Taps Perficient Digital for Marketing Data Report

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

Upgrading to IBM WebSphere Commerce V9 – The Focal Points of a Complete Strategy

Almost all businesses that leverage IBM WebSphere Commerce are familiar with the development and operations (aka, “DevOps”) of a fully integrated and tailored digital commerce solution, including development, deployment, and operations. Today, some processes may be viewed as inhibitors to progress and agility. Platform updates often require planned outages, small features, and new enhancements. Upgrades […]

The IBM WebSphere Commerce V9 Mentality: More Than an Application

Companies on IBM WebSphere Commerce have long viewed new versions of the platform as incremental updates to the existing software and its features. Teams focused most of their efforts on how best to migrate existing implementations in their current state to the newest version of the platform and the migration itself was viewed as a […]

4 Ways to Succeed in Retail in the “Age of Amazon”

Austin Carr just published “The Future of Retail in the Age of Amazon,” in Fast Company on the 24th of November. In it, he outlines four key takeaways for how successful retailers are innovating and evolving to remain competitive with their brick-and-mortar experiences. “Retail is under huge pressure, but the death of stores is greatly […]

10 Tips from Walmart for Killing it in E-Commerce

I recently wrote “What Retailers Can Learn From Walmart’s Incredible E-Commerce Growth In 2017” for Forbes.com. Why? This year, Walmart posted an impressive 60% year-over-year e-commerce growth, and then Walmart announced it will sharply scale back store openings to focus more acutely on E-Commerce. So I wanted to take a look at what tactics have helped to drive this […]

Upgrading to Magento 2? Here are 4 Steps to Prepare for Your Move

Upgrading your digital commerce site from Magento 1.x to Magento 2 may seem like a daunting task. However, the many benefits of this platform, including optimized web pages, accelerated response times, increased efficiency for backend operations, and more database flexibility and scalability, outweigh any perceived hurdles of making the switch. For merchants considering this upgrade, […]

Why Integrating Content And Commerce Is Crucial for B2B

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]

6 Ways Retailers Can Compete in an Amazon World

“Who doesn’t have the Amazon app on your phone?” Adam Morris, CEO at Redstage Networks, posed the question to an audience during the Magento Imagine 2017 breakout session, Thriving in an Amazon World. About 80 percent of attendees in the room raised their hands. Well…“this is your challenge.” The intense competitive pressure that huge online companies like […]

Cognitive Commerce: What’s in it for You?

Commercially available cognitive computing is a new evolution in technology and presents a significant opportunity for a wide variety of industries. We are already seeing “cognitive computing” influence our daily lives. The intent of cognitive systems is to help people make better decisions. And this is why cognitive is gaining more traction and popularity in the […]

Load More