Companies undergoing digital transformation are creating organizational change through technologies and systems that enable them to work in ways that are in sync with the evolution of consumer demands and the state of today’s marketplace. In addition, more companies are relying on more and more data to help make business decisions.
And when it comes to consumer data – one challenge is the abundance of it. How can you turn complex data into business insight? The socially integrated world, the rise of mobile, IoT – this explosion of data can be directed and used, rather than simply managed. That’s why Big Data and advanced analytics are key components of most digital transformation strategies and serve as revolutionary ways of advancing your digital ecosystem.
Where does Microsoft fit into all of this? Recently, Microsoft has extended its data platform into this realm. SQL Server and Excel join up with new PaaS offerings to make up a dynamic and powerful Big Data/advanced analytics tool set. What’s nice about this is that you can leverage tools you already own for your digital transformation.
Join us next week, on Thursday, April 2 at 1 p.m. CT for a webinar, Transforming Business in a Digital Era with Big Data and Microsoft, to learn why you should be including Big Data and advanced analytics as components of your digital transformation and what options you have when it comes to Microsoft technology.