Recently, Perficient’s Scott Albahary, Chief Strategist of Financial Services, and Arvind Murali, Chief Strategist of Data Governance, presented a webinar that discussed what it takes for banks and insurance companies to acquire and retain customers. The key, they say, is to create a 360-degree view of customers. Without a holistic view, a company can never […]
Using No Code ML in Oracle Analytics Cloud to Predict Housing Prices
First a quick summary of machine learning (ML). At a high level and simplifying a bit, there are basically two types of ML: Supervised learning – a labeled data set is used to train an ML model to make predictions. The ‘trained’ ML model is then applied against a data set to make the predictions […]
Join Us at MicroStrategy World 2020
MicroStrategy World 2020 is about a month away, happening February 4-6 in Orlando, FL. Sunny, warm weather and the latest MicroStrategy releases will make for an awesome and exciting, education-packed week. Perficient is proud to be a Silver sponsor of the event this year. Our experts look forward to meeting you in the expo hall […]
My Adobe Analytics Certification Experience
During Q3 2019, I challenged myself to obtain a few different Adobe Certifications by the end of the year. As the end of the year came-and-went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. The first certification I pursued was the Analytics Business […]
My Top 5 Favorite Features of Oracle Analytics Cloud
Oracle Analytics Cloud (OAC) is Oracle’s cloud-based platform for reporting, analytics, data exploration, and data visualization. It encompasses many capabilities and multiple products. As a result, it was hard to limit the post to just 5 features given that there is so much to choose from. That being said, the following are my top 5 […]
Using Predictive Analytics in a Smart Factory
So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]
Data Wrangling – Comparing Three Predictive Analytic Techniques
I spend a bit of time data wrangling. I try to pay mind to what the predictive analytic technique needs. Likewise, it does things on its own too. Then again, when interpreting results, I think on it again. Worse, when I try to compare models or create an ensemble, I really need to know. So, […]
Data Ethics – The Profound Impacts of New Technology
Data ethics and security have been around a long time – as long as data. Constantly evolving. But, continued tech advancement has made a profound impact. So, data security and data ethics is more important than ever. 1. Magnified Relevance Tech has enabled an exponential increase of data. We know this. The more data, the […]
Meet Perficient’s Chief Strategists: Mike Porter
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]
Machine Learning Models Have People Skills
I like seeing patterns across domains. Consider machine learning models and employees. Both models and people can be appraised. What is an employee appraisal? Employee “performance appraisal has three basic functions: (1) to provide adequate feedback to each person on his or her performance; (2) to serve as a basis for modifying or changing behavior […]
Meet Perficient’s Chief Strategists: Bill Busch
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018 we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on their areas of expertise. […]
Meet Perficient’s Chief Strategists: Arvind Murali
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. The […]