Why community cloud? Communities are proliferating at a high rate. Yelp originates 200,000 calls to businesses. 78M bike rides are shared via Strava. 94% of recruiters use LinkedIn to vet new candidates.
But most businesses are not connected today. We have Portals disconnected from the public website or social networks. Salesforce’s Community Cloud offers a way to connect all of these platforms together. Community Cloud now has 2,300 communities live. The list of companies is very impressive. Home Depot has three communities – an employee community, a partner community and a contractor community all connected together.
Salesforce announced Public Communities for the Community Cloud. Now you can have unauthenticated access to your community cloud. These communities are already mobile enabled, provide search engine optimization, personalization, reputation engine, and custom branding.
Customer engagement is a key theme of the Community Cloud by integrating content, social and a wealth of applications that can be built on the Salesforce platform.
Iconic singer Neil Young is launching Pono tomorrow. Pono is a social music store built on Salesforce and Community Cloud. Pono uses Chattter, uses public communities and can integrate with Salesforce Knowledge. It took four months to create the Pono music store.
A new community designer makes it easy to take advantage of community templates to quickly build community sites. You can easily brand your community, create compelling page layouts and use existing components on the site. Salesforce has included integration to Salesforce Service Cloud, so when customers have questions or issues, those inquiries can be directed to customer service people.
Perficient is one of Salesforce’s top partners for Community Cloud. I’ve written several posts in the last few days about Community Cloud and you can see those posts at the following links:
- Salesforce Community Cloud Roadmap for 2015
- Dreamforce: Community Cloud for Healthcare
- Successful Partner Communities with Salesforce
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