Posts Tagged ‘Partner Relationship Management’

Leaders in the healthcare, financial services, manufacturing, and automotive industries, among others, are seeking to improve the customer experience while streamlining operations for maximum efficiency and profitability. In order to remain competitive in a constantly evolving market, many organizations seeking long-term success have turned to Salesforce and its partners like Perficient. With over 500 Salesforce […]

Calling all manufacturers! Come join us for a candid conversation with experienced manufacturing leaders on Thursday, September 10. Hosted by industry veterans Tony Kratovil from Salesforce and Eric Dukart from Perficient, this virtual roundtable event will dive into what’s top of mind in the world of manufacturing and how companies with indirect sales channels can […]

You know it’s critical to stay connected to your customers. And if you’re in B2B, it’s vital to strengthen relationships with your partners, too. But which tools and technologies are the best fit – and the best investment? Why Channel Software, Why Now Forrester interviewed Perficient for its recent report The Forrester Tech Tide: Channel […]

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

Manufacturing is a complex industry, and with growing competition, connecting with your customers is more important than ever before.  But it’s no small challenge to create a completely seamless experience – especially if you rely on dealers, distributors or other partners to be the biggest ambassadors of your brand.  Finding the Right Strategic Partner Forrester […]

More customer expectations. More data. More connected devices.   It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes).   Why Manufacturing Is Different  The standard definition of digital transformation […]

In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.   According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]

In yesterday’s blog post, we discussed gathering feedback from your partners in order to improve your partner community user experience. Now, in light of Salesforce announcing a preview of the new Partner Central Community in the Summer ’17 release, let’s dive into the data and come up with some solutions on how to address common pain points. […]

So you want to improve your partner community. You worked hard on it and had high hopes that it would be the sparkle in your partners’ eyes, but it fell flat. Maybe the content isn’t what your partners are looking for (maybe they can’t even find it!), or maybe piecemeal, band-aid-like updates have taken a […]

Yesterday Salesforce announced the launch of Lightning Partner Communities, delivering a best-in-class digital experience for companies looking to accelerate channel sales from their partner ecosystem. Empowering your partners, resellers, and channel teams with new collaborative tools has become imperative to driving growth for successful partner programs today. However, many companies still struggle with disconnected business systems, […]

Psssttt! Wanna know a secret? Of course you do! Rumor has it the secret to growing your channel business (and you bottom line) is – partner engagement. You might be thinking (well duh, that’s a given). What you may not have realized is that the rules and means of engagement have changed. Cloud continues to have an […]

As our world becomes more mobile, there is more and more of a push to make Partner Communities available on mobile devices. A recent Forrester study confirms that field sales teams at your channel partners increasingly manage their business from their smart phones and tablets, and partner portal adoption is low when companies do not […]