Posts Tagged ‘Partner Relationship Management’

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Why B2B Leaders Are Investing in PRM: Forrester Report

You know it’s critical to stay connected to your customers. And if you’re in B2B, it’s vital to strengthen relationships with your partners, too. But which tools and technologies are the best fit – and the best investment? Why Channel Software, Why Now Forrester interviewed Perficient for its recent report The Forrester Tech Tide: Channel […]

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Why Change, Why Now: COVID-19 & Digital Transformation in Manufacturing

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

Industrial Engineers In Hard Hats.work At The Heavy Industry Manufacturing Factory.industrial Worker Indoors In Factory.aged Man Working In An Industrial Factory.

8 Benefits of Digital Transformation Done Right

Manufacturing is a complex industry, and with growing competition, connecting with your customers is more important than ever before.  But it’s no small challenge to create a completely seamless experience – especially if you rely on dealers, distributors or other partners to be the biggest ambassadors of your brand.  Finding the Right Strategic Partner Forrester […]

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Digital Transformation: 6 Common Challenges for Manufacturers

More customer expectations. More data. More connected devices.   It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes).   Why Manufacturing Is Different  The standard definition of digital transformation […]

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[Analyst Study] 114% ROI for Manufacturers Working with Perficient

In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.   According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]

Improve Your Partner Community: Applying Feedback

In yesterday’s blog post, we discussed gathering feedback from your partners in order to improve your partner community user experience. Now, in light of Salesforce announcing a preview of the new Partner Central Community in the Summer ’17 release, let’s dive into the data and come up with some solutions on how to address common pain points. […]

Improve Your Partner Community: Gathering Feedback

So you want to improve your partner community. You worked hard on it and had high hopes that it would be the sparkle in your partners’ eyes, but it fell flat. Maybe the content isn’t what your partners are looking for (maybe they can’t even find it!), or maybe piecemeal, band-aid-like updates have taken a […]

5 Reasons You’ll Love Lightning Partner Communities

Yesterday Salesforce announced the launch of Lightning Partner Communities, delivering a best-in-class digital experience for companies looking to accelerate channel sales from their partner ecosystem. Empowering your partners, resellers, and channel teams with new collaborative tools has become imperative to driving growth for successful partner programs today. However, many companies still struggle with disconnected business systems, […]

Unlock the Power of Partner Engagement

Cloud Trend #5: Unlock the Power of Partner Engagement

Psssttt! Wanna know a secret? Of course you do! Rumor has it the secret to growing your channel business (and you bottom line) is – partner engagement. You might be thinking (well duh, that’s a given). What you may not have realized is that the rules and means of engagement have changed. Cloud continues to have an […]

Example of Mobile CSS in Partner Community

Enable Your Partners On-the-Go

As our world becomes more mobile, there is more and more of a push to make Partner Communities available on mobile devices. A recent Forrester study confirms that field sales teams at your channel partners increasingly manage their business from their smart phones and tablets, and partner portal adoption is low when companies do not […]

3 Deal Registration Best Practices for Your Channel Partners

  Deal registration continues to be the number one reason that we see our customers implement Partner Communities. Several years back, my colleague Jason Dickinson wrote an excellent blog about three different ways that you can implement Deal Registration in Salesforce that still rings true today. Here, I will focus on three deal registration best practices that […]

Focus on Partner Experience in your Community

  Digital communities result in 43 percent increase in partner sales, according to recent research from Salesforce. Channel Managers know that their partners are busy; most of the time, working with your company is not their full-time job. In fact, they may also work with your competitor so it is critical to make it as […]

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