The Consumer Markets Practice executed a webinar this week that focused on how to drive store traffic in an age where digital has become such a prominent channel. We’ve been saturated with nearly 20 years of excitement the internet of things – e-business, web, mobile, social. There have been fantastic breakthroughs and stunning failures driving the digital age. During this time it has been great to be engaged with technology, and really, who isn’t? When you think about it, it is part of every business function.
Retail is an extremely competitive industry, figuring out what works and what doesn’t, and smart businesses have been adapting to not just technology changes, but to the way these technologies have created what we call the “connected consumer”. We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control. This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more relevant with their brands, more personalized with their offers, more flexible to adapt as preferences change, and certainly more convenient – above just being the best value.
And so it’s natural that retailers are following digital trends and investing in ecommerce, analytics, mobile, and new platforms. But the truth is that the biggest investment is and will be in the physical world – in distribution centers, transportation networks, and of course, stores, because, well, that is where the consumers are!
As a business-driven technology consultancy, of course we help customers leverage technology investment to become a little more digital every day. But what many of our customers really want to know is how we can use all this technology to leverage the biggest investment we are already have: our brick-and-mortar stores.
In this webinar, we share some of those answers and show how and where they occur in the shopper’s journey. Here is a bit you will learn from our webinar:
- Optimization of the in-store experience to drive foot traffic
- Physical stores crucial role in digital purchases
- Importance of combining physical and digital experiences in an omni-channel strategy
Click here to view the webinar and learn more about how digital impacts the store!
