Heather Bowman, Author at Perficient Blogs

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Heather Bowman

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Get Answers from the Emerging Leaders of B2B eCommerce!!

This is an opportunity for B2B commerce leaders around the US to hear from other companies that have recently made the move to augment its e-Commerce sites and unite its global online properties with advanced content and digital asset management capabilities.  This client-focused event will discuss key steps to starting or navigating the change process […]

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Embracing Order Management Technology

The focus on omni-channel order management is growing because more eBusiness professionals see order management systems as the cornerstone to their omnichannel initiatives. Order management systems (OMS) have been around for years and have been heavily adopted by manufacturers (think B2B scenarios) to orchestrate complex order processing scenarios from the point of capture through the supply chain to the point of fulfillment. For […]

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Intelligent Fulfillment – OMS Rapid Delivery

Successful order management creates brand loyalty and demonstrates a unified commerce approach that spans all points along a customer’s purchasing lifecycle. Intelligent fulfillment is also essential to selling complex configurable offerings, due to assembly and workflows that may span multiple facilities and planning systems. Exceeding buyers’ omni-channel expectations requires a comprehensive approach – across processes, […]

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Delivering Intelligent Fulfillment to Exceed Buyer Expectations

Shopping – you might be online on your computer, mobile, ipad or talking to a sales associate to find that perfect skirt, dress, or pair of shoes. The price is even perfect but you don’t place the order. Why? Because of concerns around cost of shipping, lack of information about when the item will be […]

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Simplify Flexible Order Management

Successful order management projects are unique in their ability to create brand loyalty by demonstrating a unified commerce approach, spanning pre- and post-sales. Intelligent fulfillment is also essential to organizations selling complex configurable offerings, due to assembly and fulfillment workflows that may span multiple facilities and planning systems. Order management systems (OMS) have been around […]

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Seamless Digital Commerce Experiences that Drive Revenue

As buyers, we communicate with brands using an increasing number of devices via an ever-growing range of digital channels. We go online for many reasons. Sometimes we’re seeking information and other times we want to be entertained. Many times we’re researching brands and buying products. For the digital marketer, this habitual action offers incredible opportunities. […]

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Content-Driven Commerce & Digital Transformation

June 28th Webinar: Content-Driven Commerce and its Impact on Digital Transformation: Register Below! With all the interactive devices at our disposal (computers, smart devices, tablets, in-store display, etc.), combined with an increasing number of digital services (social media, content subscriptions, branded content, eCommerce), digital consumers have never had so many options. And they’re also a […]

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Delivering Seamless Digital Experiences that Drive Revenue

Today’s market challenges even the seasoned digital leader. In today’s digital era, organizations need to unify the customer experience from the web site to the traditional online store and transform uninspiring transactions into compelling commerce experiences. 80% of the companies believe they deliver a superior experience to their customers, but customers state only 8% of companies […]

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The Digital Commerce Experience

With all the interactive devices at our disposal (including computers, smart devices, tablets, in-store display, et al) combined with an increasing number of digital services (social media, content subscriptions, branded content, e-Commerce), digital consumers have never had so many options.  Yet, we’re also a demanding bunch. In many way, the path to purchase has never […]

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Create Engaging Digital Commerce Experiences

Peoples’ interactions with digital media today are ubiquitous.  While the majority of digital media interactions typically facilitating either an immediate need (e.g. weather & news updates), basic entertainment (e.g. pick your favorite social media service), or increasingly to research brands and purchase products used for both personal needs and for responsibilities related to our employment, […]

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Accelerate & Simplify Digital Transformation with IBM Bluemix

Technology is disrupting everything, but businesses are not exactly keeping pace. In order to stay relevant and competitive, organizations must invest in people and technology to find new ways to engage with employees and their customers. In order to stay competitive in the digital era, the demanding marketplace requires that you evolve faster, become more […]

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NRF 2016: IBM – What’s next in retail?

With all the devices and data, processes and people that exist, will all of these components become so intertwined that the digital world and physical world will become one? To what extent will engagement and analytical insights drive change throughout the value chain and in stores? Wil retailers be required to move beyond traditional legacy […]

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Moving Beyond Traditional Content in Commerce – NRF 2016

I attended a session at NRF that discussed how to reinvent content in commerce and explore how current retailers are moving beyond the traditional site and marketing content to improve customer engagement, expand their reach and increase sales. Examining new tactics and strategies, the session illustrated how brands and retailers are leveraging consumer-generated content to […]

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NRF 2016 – Marketing Measurement

We have quite a team at NRF 2016 that is executing its last day today! In a recent blog post written by Ross Monaghan, Director of Digital Marketing, at NRF he discusses the importance of marketing measurements due the rapid growth of digital marketing and its effect on the overall marketing ecosystem. While an organization […]

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Join Perficient at NRF 2016: Retail’s BIG Show

This year is shaping up to be the best year for the retail and consumer products segments since the recession. Moody’s recently upgraded its retail forecast to a 5.3% growth rate in 2016, almost double the growth rate in the last few years. We are looking forward to 2016 as we expand our capabilities to […]

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‘Tis the Holiday Season!

With Thanksgiving behind us and Christmas right around the corner, it is once again, the most wonderful time of the year! Especially if you are passionate about bargain hunting and the holiday shopping festival that it is. But for some of us, this time of year can be most stressful, ahem…especially if you are one […]

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Cognitive Commerce

  What are top business leaders looking for? Innovation. Innovation that will help give them an edge above their competitor and differentiate them from the rest of the pack. However, nothing is easy and it can be very difficult to find those hidden opportunities that can boost a company ahead of others. With the digital […]

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Perficient Expert Discusses B2B Commerce Industry

  Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed backshops and warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations […]

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Pushing Mobile with IBM Marketing Cloud

IBM Commerce and Silverpop launched a new product this year to the general public: The IBM Marketing Cloud. This flagship product alters the way organizations can engage with their customers and is built to personalize and automate engagements across all channels. One of the key components of the cloud is mobile which enables organizations to […]

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FinnAir drives Digital Transformation with IBM Industry Expertise

Last week it was announced that IBM and Finland’s largest airline, Finnair, have established a five year partnership to deliver new digital services to execute a better and more superior customer experience. They will continue to utilize Finnair’s IT department to transform the airline’s current IT infrastructure into a more flexible, hybrid cloud platform. Nowadays […]

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