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Webinar Replay: Driving Employee Engagement with Yammer and #ESN

This past Wednesday, we hosted a webinar, “Using Yammer and SharePoint Intranets to Drive Employee Engagement.” During the session, Rich Wood, Director of Web & Social Collaboration at Perficient, first gave a quick overview on the enterprise social network and Yammer, and then went on discuss user adoption and engagement. He covered what exactly a social strategy entails, and the importance of a social maturity assessment, complete with a social toolset recommendation, community planning and a communication plan. Throughout the webinar, we shared some of Rich’s highlights on Twitter @Perficient_MSFT:

Enterprise Social Network Tweet
Rich explained that when it comes to adoption (he prefers the term engagement), training is crucial, yet surprisingly rare today. That said, learning from coworkers is among the most common AND most effective learning methods. While organic growth is bottom up, and organizational mandate is top down, and both have their advantages and disadvantages – but the key is in the planning.

With Yammer, familiarity breeds usability. Yammer looks like Facebook, as Rich pointed out. If you know how to use Facebook (as the vast majority of us do), then you intrinsically know how to use Yammer.

Yammer vs. emailYammer impact employee engagement
This is just a small glimpse of the great content Rich covered. The attendees asked some excellent questions, and he wrapped up with a few minutes to spare and answered several of them. To listen to the webinar in its entirety, along with the Q&A portion, here is the replay.

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Taylor Rhyne

I work closely with our content management practices and partners at Perficient to lead marketing efforts designed to increase awareness and impact pipeline. I have experience in a variety of industries and have spent the last decade creating multi-faceted campaigns, working to integrate various channels into the plan and maximize effectiveness.

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