Posts Tagged ‘websphere portal’

Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing.  If you can can get people to promote your brand or product, you can reach larger audiences and save advertising costs as well.  A single “Like” on your product […]

IBM Tealeaf is a tool that can help you optimize customer experiences with your website.  Here are a couple of examples of where Tealeaf can be used: A customer has an issue with the website and calls your service center for help.  Rather than have the customer relive the poor experience, Tealeaf allows the CSR […]

We’ve blogged a lot about integrating marketing with portal and we’d content sites. IBM has been working hard to provide better integration between their products, including Enterprise Marketing Management and IBM Digital Experience. IBM demoed three scenarios. The first was a marketer setting up a cross sell site and integrate it with a campaign. On […]

Rob Will, Chief Architect at IBM, presented the future vision for Portal and WCM today.   He started out talking about how the concept of customer experience has been evolving over the past few years.  A core shift has been to enable non-technical users to do more and more with less reliance on IT. A slight […]

Rob Will, Chief Architect at IBM, presented the future vision for Portal and WCM today.   He started out talking about how the concept of customer experience has been evolving over the past few years.  A core shift has been to enable non-technical users to do more and more with less reliance on IT. A slight […]

Almost one year ago at IBM Connect 2013, IBM showed some advanced marketing integration with IBM WebSphere Portal.  The demos showed marketers easily customizing portal pages with targeted content based on market segmentation.  Some of the features demo’d last year have slowly crept into the product. Today, though, IBM announced a much better integration between […]

@ChrisCrummey is IBM social evangelist and he gives a great presentation. He shows us what an IBM’er in in the digital world A digital IBM’er is smart, social, and secure. He or she has no office, employes next generation employees, and has a more informal voice Note: IBM CIO says IBM to become the preeminent […]

@ChrisCrummey is IBM social evangelist and he gives a great presentation. He shows us what an IBM’er in in the digital world A digital IBM’er is smart, social, and secure. He or she has no office, employes next generation employees, and has a more informal voice Note: IBM CIO says IBM to become the preeminent […]

IBM has been hard at work updating their Content Template Catalog (CTC) for WebSphere Portal and Web Content Manager.  CTC is a collection of content templates, pages templates, content, site builder and editing tools that greatly improves the usability of IBM’s Web Content Manager. In the video shown here, IBM demonstrates the new features available […]

Mark Polly, Director of Portals and Social Business at Perficient, recently wrote a blog post about Content Targeting in WebSphere Portal 8. Content targeting is a hot topic in marketing circles these days.  Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult […]

Content targeting is a hot topic in marketing circles these days.  Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult to implement.  IBM WebSphere Portal has long included the concept of content targeting through its personalization engine.  But, in the past, IBM […]

On September 12, 2013 Gartner released their latest Magic Quadrant report for horizontal portals.  Overall, the Magic Quadrant hasn’t changed much from last year with the vendors staying in the same quadrant as they were in 2012 (yawn…).  You can see my blog post from 2012: Gartner Magic Quadrant: Horizontal Portals 2012. In the leader quadrant, […]