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Using WebSphere Portal 8 for Content Targeting

Mark Polly, Director of Portals and Social Business at Perficient, recently wrote a blog post about Content Targeting in WebSphere Portal 8.

Content targeting is a hot topic in marketing circles these days.  Actually content targeting has always been a hot topic, but many content management systems didn’t support it or made it too difficult to implement.  IBM WebSphere Portal has long included the concept of content targeting through its personalization engine.  But, in the past, IBM made it difficult on the business user to actually create and implement targeting rules.

To read Mark’s full blog post, click here.


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Sharon Suchoval

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