Posts Tagged ‘user research’

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Earlier in this series, we revealed the importance of organizational alignment for your […]

Qualitative research allows us to evaluate the ‘why’ instead of the ‘what’ when it comes to user actions within an experience.

Are you using Sitecore and getting lost in the P’s of personalization? Let’s explore the ins and outs of Sitecore profiling for personalization!

Perficient Digital was a proud sponsor of World Information Architecture Day on February 18. WIAD was a one-day conference held simultaneously in cities around the world. Perficient Digital sponsored 3 locations: Ann Arbor, Atlanta and Los Angeles. 160 attendees flocked here in L.A. Presentations frequently touched upon best practices in research for information architects. The following topics […]

The rise of the voice-enabled search function has created “conversational shopping,” a buzzword introduced by Behshad Behzadi, Google’s Director of Search, at the SMX West’s Event in early 2016. Although voice search isn’t a new feature – after all, Siri was born in 2011 – it’s now picking up in popularity since error rates are […]

I conducted my first software usability research sessions in a lab back in 1999 as a graduate student. We had desktops and video cameras set up at different angles to capture participants’ facial expressions as well as their interaction with the system. I took notes by hand. I had a stopwatch to record start and […]

On Saturday February 20, 2016, 57 cities in 28 countries all over the globe celebrated an annual meeting of information architects, content strategists, user experience designers, developers and students. This year’s theme was “Information Everywhere, Architects Everywhere.” The thought is that information is pervasive and it is “architected” by people everywhere whether or not they […]

Part 1 of this post shared some ways that I’ve seen user experience debt burgeon from projects. This includes all manner of usability flaws and poor experiences. Here, Part 2 offers a strategic framework for addressing those problems. It’s divided into the following 3 sections as “Why”, “What” and “How.” Purpose. Why do we want to improve […]

Part 2 of 2 We are rapidly moving into the holiday shopping season and retailers are in for a rubber meets the road experience. The tried and true sales gimmicks they’ve relied on in season’s past may not work so well this November and December. Consumers have become accustomed to receiving free shipping, price matching […]

As a user experience designer, I used to think that the worst designed websites were the best candidates for improvement. Symptoms of user experience debt may sound familiar to you – confusing navigation, excess clicks, accessibility violations, and painful load times. I applied to jobs thinking the larger the UX debt, the greater the opportunity. […]

Part 1 of 2 How do you excite the imagination of your team to devise new ways of solving design problems, to create new ideas and better user experiences? Where do you start? Design firms, and those invested in design thinking and innovation, start by asking customers what they want. I’ll be the first to […]