Posts Tagged ‘social’

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the e-commerce section of the report. To read the takeaways from […]

  Now that February is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in January– they’re ranked in order of popularity, with number one being the most viewed piece. 

Take a guess: How many virtual communities exist online, right now? The answer is complex. If you count only those sites with 100 million members or more, the list is about a dozen names long. If you count those considered “major” and “active” at the same time, the list has about 400 members. But if […]

ThinkAdvisor recently published a list of the top 5 compliance headaches faced by advisors and BDs. Mandatory Succession Planning Rules for RIAs, which could require advisors to “plan for market stress and other events that may prevent an advisor from serving its clients.” These new rules are expected by the end of 2015. Form ADV – […]

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever. For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and […]

Over the past decade, social media has been utilized by retail and brand marketers to engage with customers, market products and sometimes even to make merchandising decisions. Social promotions, content marketing, sponsored posts and customer reviews are carefully engineered to build consideration, awareness and intent to gain and retain customers. However, now merchants are adding […]

I had the pleasure of sitting through Vishal Chawla’s session Monday morning at IBM’s Digital Experience conference in Atlanta, where he talked about Lincoln Lab’s process of upgrading Portal and Connections. Vishal is the Senior Manager of Technology Innovation and Integration with Lincoln Lab and was the team lead for their upgrade project. Lincoln was […]

The 2015 IBM Digital Experience Conference had a very informative intranet case study by The Kroger Co. delivered by Kroger’s lead developer, Arturo Araya.  The Kroger Co. spans many states with store formats that include grocery and multi-department stores, convenience stores, and jewelry stores. They are 24th on the Fortune 100 with 2,625 stores in […]

Prior to the digital age, manufacturers and suppliers produced thick, printed catalogs, employed armies of sales and account managers to build relationships and close deals, and staffed warehouses to deliver on their customers’ needs. Today’s B2B commerce transactions typically involve multiple organizations and cover a complex range of applications that enable organizations to form both […]

The healthcare industry tends to lag behind other industries when it comes to many things, especially the adoption and implementation of new technologies. There are several factors that contribute to this hesitancy, like the need to adhere to strict privacy and security regulations, new initiatives brought on by healthcare reform and consolidation within the industry. […]

This post goes one level further in showcasing features within Office 365 which makes day in life more productive (Read the previous post in this series) In order to get more background on Delve, read my previous articles here 1. Delve 2. Everything about Delve 3. How Delve makes life easier 4. Global Rollout “Check out […]

Last week, during IBM’s Investor Day, CEO Ginni Rometty announced that IBM’s investment strategy would mirror and support its evolving go-to-market strategy, by funneling $4 billion into cloud, analytics/big data, mobile, social and security (CAMSS). Through this investment, IBM is looking to expand the footprint of its CAMSS offerings from $25 billion in revenue to […]