Posts Tagged ‘roi’

Every now and again I come across an article that moves from interesting to important.  McKinsey has a great article on the Economic Essentials of Digital Strategy.  It’s a long and in depth article that takes the topic to a higher and more strategic level of what’s forcing you digital transformation and why.  I won’t […]

  Successful digital transformations require evolution across all areas of the business in order to effectively engage customers at every touch point in the customer experience lifecycle. The evolution of the digital marketing landscape coupled with changing consumer behaviors requires companies to look beyond their traditional marketing methods to reach and engage customers and grow their […]

Driving Forces Impact CRM Investments Cloud is now seen as mainstream in all areas of customer relationship management (CRM). In fact, Gartner forecasts that software-as-a-service (SaaS) and cloud-based deployments will dominate the CRM market in 2016. What’s the driving force behind this rapidly growing trend? Organizations of all sizes are moving toward easier deployments and faster-ROI alternatives to modernizing legacy […]

Is it just me or does it seem like we’ve done this before? I began working with SharePoint with the release of Microsoft Office SharePoint Server 2007, lovingly (or not so lovingly) referred to as MOSS ’07, then came SharePoint Server 2010, and 2013, and now we’re at SharePoint 2016 and all feeling a little […]

We are live-blogging from Forrester’s CXNYC this week, the event for customer experience leaders, innovators, and practitioners. Harley Manning and Andrew Hogan dove deeper into how CX can drive revenue.  They gave us some specific examples of what to do to help your experience give better $$ results. It’s not enough to be digital these […]

What’s the biggest issue preventing your organization from starting a digital transformation program? Last week, my colleague Michael Porter and I hosted a webinar in which we posed that question to our audience. From choices like attaining funding, securing executive buy-in, staffing the right team and others, we learned that demonstrating return on investment (ROI) was their top challenge. Not surprising, considering the time and […]

It’s been a busy couple of weeks here at the office.  Besides hopping from LA to NYC to Chicago to work with various and sundry eye-catching clients, we’ve been turning out essays on a couple of hot topics: ROI (Return On Investment) as provided by Enterprise Social Networks Governance in Yammer, specifically External Networks In […]

In backrooms and boardrooms across the country, businesses are discussing the ROI of social media. Where should I put my marketing dollars? What about my time? Why do I care about what Twitter says about my brand? Sometimes you can measure social media ROI by tracking traffic and sentiment and reach. Other times, the ROI […]

More and more companies are deploying marketing automation. Should yours? The need has never been greater. Campaigns cross multiple channels, customers learn about products and companies in a variety of ways including social media, marketers face pressure to track results and demonstrate ROI—marketing is a lot more complex in the digital age. Therefore: marketing automation. […]

In my last post, I shared my excitement about attending Dreamforce for the first time. Now I will start to dive into the various reasons why, starting with education. After all the hype and hoopla surrounding the event is put aside, the primary reason I am going is to expand and reinforce my skills in the Salesforce ecosystem. Social sessions […]

In a prior blog we discussed how to decide between custom development (“code”) and using native Salesforce Force.com configuration (“clicks”). Practically speaking it’s not a decision of using one or the other but a question of degrees. This post illustrates three Perficient client examples, each highlighting varied amounts of custom development ranging from high to […]

Well, what is a Social Enterprise? Simply put; it’s an organization that weaves social and mobile technologies, platforms, and services into their business processes in a way that enriches Customer relationships and measurably improves the bottom line. Key here? Two words: weaves and measurably. Your organization shouldn’t be attempting to do social “because you have […]