Digital Transformation

Economic Essentials of Digital Strategy

Every now and again I come across an article that moves from interesting to important.  McKinsey has a great article on the Economic Essentials of Digital Strategy.  It’s a long and in depth article that takes the topic to a higher and more strategic level of what’s forcing you digital transformation and why.  I won’t go into too much detail but let me introduce the framework.

Click to go to the accompanying video

It’s worth it to go into the examples of what drives your change and how you should react depending on the degree of change and whether it’s driven from the demand or supply side.

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About the Author

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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