Posts Tagged ‘pharma’

  If you’re familiar with our blog, you’ll know that we talk a lot about digital transformation; specifically, how life sciences organizations are leveraging digital technology to support their programs. 

  Now that February is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in January– they’re ranked in order of popularity, with number one being the most viewed piece. 

It’s no secret that patients struggle with taking their medication. Whether they forget or purposely avoid taking it, a patient’s outcome could be affected. If a patient is in a clinical trial and isn’t following protocol by taking their medication as instructed, it ruins the legitimacy of the trial’s data and ultimately puts other lives […]

  If there’s one company that believes in the digital health revolution, it’s LEO Pharma. According to news sources and a press release from the Denmark-based company, last year LEO Pharma invested $3.4M in SkinVision, the developer of a mobile app that helps detect melanoma, a serious form of skin cancer. Simply snap a picture […]

  Most digital transformation initiatives begin with customer journey mapping, a process that helps fully understand the dynamics of your target customer and their behavior. Journey mapping connects the dots from your customer’s initial interaction with your brand, through their entire experience with your brand via multiple channels (e.g., website, mobile app, phone call, direct […]

  Risk-based monitoring (RBM) continues to be a hot topic among sponsors and contract research organizations (CROs) for a variety of reasons, including the time- and cost-savings it can offer, as well as its ability to help keep patients safe. Last week, Ashok Ghone, Ph.D., vice president of global services at MakroCare USA, wrote a […]

  In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They now expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. 

  According to IBM, we generate 2.5 quintillion bytes of data every day. And, 90% of the data that exists today, whether found in your clinical systems, on social media, or on your mobile devices, has been gathered within the last two years. All of that is what we call “big data.” As the volume […]

  In the good ol’ days, walking in the clinic door and asking for a few minutes of a physician’s time was the main method used by sales reps to position a drug in the doctor’s mind. Physician outreach was, and still is, one of the most effective ways to penetrate the market with a […]

  As a big fan of efficiency, it pains me that most of us in life sciences still execute validation testing with pen and paper, present company included. All of those poor trees. All of that hand-cramping. All of that scanning. All of those migraine-inducing QA reviews in which we’re squeezing scanned test cases into […]

  The life sciences industry could learn a little something from Southwest Airlines’ “Transfarency” campaign, in terms of reporting clinical trial results. A recent investigation by the publication STAT found significant violations in the reporting of clinical trial results to the ClinicalTrials.gov database. Most academic research institutions, drug companies, and even the National Institutes of […]

  So, one of my spunky co-workers, who happens to be the prolific blogger behind www.adviceformydaughter.com, shared this on Facebook: “My daughter wants to use her Christmas money to buy a diabetes kit, just like daddy’s, for her American Girl Doll. It makes me happy that she will understand this part of his life a […]