Posts Tagged ‘Personalization’

Just a few decades ago, marketers dreamed of the opportunity to target individual customers. Fast-forward to today, and it’s a reality. We now live in an always-connected world where customers are creating volumes of data that makes it possible to personalize marketing across millions of devices. 94% of companies realize that personalization is critical to […]

Last night I talked to my best friend at home in Pittsburgh and told her that I’d see her over Thanksgiving weekend — before I had even begun to look at flights.  While I was excited in anticipation of seeing friends for the holiday weekend, I’ve had connection woes over this very weekend several years […]

Over the past decade, personalized marketing has evolved rapidly, and marketers are seeing the benefit. Results include increased conversion rates and sales, greater customer loyalty, and even smarter spend of marketing dollars. Companies that have implemented personalization report a 14% uplift in sales – Econsultancy / Adobe, 2014 Targeting your customers with a personalized experience removes […]

I was reading a short blog post by Adobe about IoT and Personalization. That got me to thinking about how different companies think about what the Internet of Things  (IoT) really means.  Here’s a view into Adobe: More and more brands have jumped on the IoT bandwagon. We have an excess of wearables—activity trackers, smartwatches, […]

As the choices available to today’s consumers increase, so do expectations for companies. Customers not only want to be able to reach you at all times, using all their various devices, but they also want personalized content throughout their buying experience. More than 78% of consumers believe that organizations providing custom content are interested in […]

Millennials became the largest generation in the workforce in early 2015. The rise of the Millennials in the workspace will have a profound impact on how companies operate. At the same time, many organizations fail to anticipate how this generation will change B2B commerce. Millennials approach information sources differently than previous generations. This, coupled with their increased customer experience expectations presents […]

My colleague, Elizabeth Dias, recently pointed me to a white paper from Akamai, the global leader in content delivery network (CDN) services, which discussed eight considerations for enabling digital transformation in financial services. For those not familiar with digital transformation, the trend revolves around using newer technology to improve the overall customer experience. It’s about […]

As online commerce continues to grow, retailers of every size are competing for that coveted share of wallet. Standing out among the noise of a competitive market comes down delivering a personalized and compelling digital experience. It should come as no surprise that two of the major digital platforms – Adobe Marketing Cloud and Demandware […]

Creating a customer-centric experience in the digital world is no longer a lofty objective – it’s a necessity. According to Gartner, 89% of companies expect to compete on customer experience in 2016. And in just four years, it’s estimated that 85% of a customer’s relationship with a brand won’t include face-to-face interactions. (Got your attention?) […]

Consumers want relevant content, yet many brands have difficulty providing relevant and personalized content. One reason for this is duplicate authoring of website and personalized content. This duplication causes confusion and extra work, as authors must log into at least two systems to maintain site content. In the latest release of Adobe Experience Manager, Adobe has […]

Spring Break continues in Florida here at the Demandware XChange Conference. This is an impressive gathering of some of the most exciting brands and retailers sharing stories that are covering every retail trend and innovation, from omnichannel to personalization and globalization. And with brands like Under Armour, Tory Burch, and ECCO, this conference has the […]

“I can’t live without my… [fill in the blank].” Many of us might answer smartphone, tablet, eReader, or wearable device (like our smartwatches or FitBits). This rampant proliferation of technology has opened our eyes to the possibilities of customer engagement. It’s no wonder that capitalizing on analytics is a top priority for marketers. According to […]