Posts Tagged ‘Personalization’

Shoptalk Spring 2025 in Las Vegas is only a few weeks away, and our experts cannot wait to reconnect with brands and discuss where the industry is headed. They have been busy scheduling meetings, packing their mics, and making predictions about which technologies and strategies retailers and ecommerce brands will be placing their bets on […]

Our Adobe experts are heading to Vegas this month to attend Adobe Summit, connect with industry leaders, and learn about Adobe’s latest innovations. The conference will provide plenty of opportunities to learn how to grow your business and deliver exceptional digital experiences. In the video below, Perficient principals Robert Sumner and Ross Monaghan have identified the […]

Adobe Summit is the platform’s premier digital experience conference. This year it’s being held in Las Vegas at The Venetian Convention and Expo Center, March 18 – 20. Attending the conference is a great way to learn about the latest digital trends, connect with peers and experts from around the world, and explore Adobe’s vision […]

“Data is everywhere—so how do we make it work for us?”  Imagine walking into your favorite store, and before you even reach the counter, your phone buzzes with a personalized discount for an item you’ve been eyeing. This isn’t the future—it’s happening now. Adobe and Perficient are revolutionizing digital experiences, making personalization smarter, faster, and […]

Months before the ball even dropped, our experts were analyzing the trends they believed would shape the retail and commerce landscape in 2025. To confirm the hypotheses, we attended NRF: Retail’s Big Show in New York City. Namely, Justin Racine, Principal of Commerce Strategy, and Zach Zalowitz, Principal of Order Management, attended and shared their […]

Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]

Justin Racine, Principal of Unified Commerce Strategy, has written about some of the most gripping commerce and retail topics this year. In 2024, he’s decoded how Elon’s new Justin’s expertise and passion for cutting-edge technology transforming the commerce landscape brings great depth and nuance to his articles. In addition, his coverage of and poignant reflections […]

Shoptalk held its first ever Fall conference in Chicago this past week and our very own Justin Racine, Principal of Unified Commerce, was present to take it all in. This year’s theme was 007, so Justin was on a reconnaissance mission to gain as much information on retail and commerce trends as possible. Here’s a […]

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]

As we dive into the amazing capabilities of Optimizely One, let’s shine a spotlight on the Optimizely Data Platform (ODP). This simple tool unifies all your customer data in one place, making segmentation and personalization a breeze for your marketing team. With ODP, you’ll gain a complete view of your customers’ interactions and behaviors, empowering […]

Explore the convergence of retail media networks, influencer marketing, and AI in revolutionizing retail strategies. Learn how these technologies drive personalized campaigns, boost ROI, and shape the future of retail marketing. Discover challenges and opportunities in this evolving landscape.

Discover how Social Listening and AI-driven personalization can revolutionize your customer experience strategy. Learn why 70% of customers are more loyal to brands offering personalized interactions, and how to leverage social media insights to boost conversion rates by 23%. Explore the power of Journey Science in understanding customer needs, driving product innovation, and creating tailored experiences that set your brand apart in the competitive retail and CPG landscape