Posts Tagged ‘Mobile’

In a recent post, I took an in-depth look at the first of three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on […]

In a recent blog post, I mentioned the three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: 

Mobility is no longer a nice-to-have, but a must-have in order to connect to customers. Mobile applications and the cloud continue to drive requirements for backend services. But according to surveys, 70% to 80 % of the time spent in mobile “app” development is building the backend services. These backend services are necessary to build […]

My colleague, Mark Polly, wrote a post on Perficient’s digital transformation blog that highlighted the current state of digital marketing across various industries, including financial services. An infographic from CMO.com, an Adobe-operated website that offers digital marketing insight for chief marketing officers and senior marketing executives, indicates that digital channels are increasingly influencing product sales […]

Last week, I wrote a post about an article published by McKinsey & Company in which they interviewed 20 pharma executives about how they’re handling digital transformation. The article was jam-packed with great information, so I wanted to highlight a few more points for you. 

The next time you call Vanguard, your experience might be very different. One of the world’s largest investment management companies, with more than $3.2 trillion in global assets under management, has implemented voice verification technology. With voice verification, Vanguard can verify your identity simply by the sound of your voice. 

  In a recent article, McKinsey & Company shared the results of 20 interviews with leading executives in pharma about the “digital revolution.” Through the interviews, McKinsey sought to learn how pharma companies plan to stay ahead of inherent changes in the age of digital. 

Cricket Communications, the operating subsidiary of AT&T, is a rapidly expanding, nationwide low-cost provider of mobile wireless services. As the sixth largest wireless telecommunications network in the United States, Cricket provides wireless services to more than 5.4 million customers in all 50 states. Cricket’s rapid growth into new markets left it with aging systems that […]

Digital transformation is not just a buzzword, it is a business imperative. Understandably so, digital transformation can be an intimidating phrase. What is it? What does it mean for me and my organization? How do we get started? These may be a few of the questions swirling in your heads. Our new infographic takes a […]

  Ofcom, the independent regulator and competition authority for the communications industry in the U.K., recently published customer complaint data for the country’s largest telephone, mobile, internet, and TV service providers. While total customer complaints across all segments decreased between Q3 and Q4 2015, mobile was the only category to experience a rise in complaints. 

A core set of digital technologies — mobile, social, the cloud and data, among others — are transforming companies at both an operational and a strategic level. Upon committing to digital transformation, the first concern becomes obvious: What are the challenges inherent in digital transformation? There are four trends driving real change across industries today […]