In the Dreamforce session I blogged on How Smart Brands Use Digital Marketing, the presenter also highlighted a video from L’OREAL. The presenter highlighted that L’OREAL engages their users with the Makeup Genius mobile app in a truly innovative way. I found that video and have embedded it below for your viewing pleasure.
Posts Tagged ‘mobile’
Big News From #DF15 Keynote: “A Customer Revolution”
The 2015 Dreamforce keynote started with a few songs by Stevie Wonder. When “Signed, Sealed, Delivered, I’m Yours” came on, it became required to dance. Stevie, you’ve still got it. That is a great example of what Dreamforce does to people year over year; it gets you so excited that you cannot sit still in […]
IBM makes life easier for enterprise Mac users
The decades-old conflict between PCs and Apple’s Macs softened a little more this week when IBM unveiled new services that further simplify integration of Macs into cloud-based enterprise environments. IBM and Apple have had a working relationship for years, but thanks to an expansion of IBM’s MobileFirst Managed Mobility Services portfolio, designed specifically to support […]
Optimizing your business for stronger customer relationships
In our most recent guide, B2B Commerce Trends with IBM solutions, we discussed one trend that we are seeing happening more often – B2B companies bringing eCommerce platforms in-house. More and more B2B buyers are demanding digital options to purchase products from their suppliers online. B2B sellers are can establish stronger relationship and achieve greater […]
IBM and Box announcement – unwrapping what it means
Last week IBM and Box announced a partnership that benefits a wide variety of customers. The IBM press release, found here, IBM and Box Press release detailed three areas that the companies will work together: IBM and Box will partner in three key areas: Transformation of Enterprise Work Content Management: Box will integrate IBM industry-leading enterprise content management including […]
Richer, More Personalized Customer Experiences for an API Economy
At the IBM Digital Experience 2015 Conference, Ajay Kadakia with IBM talked about legacy IT companies versus the newer cloud-based companies. The challenge is how to provide more agile, market reactive content off the legacy systems when competing against seemingly more agile, cloud based systems. Ajay talked about the digital disruption that is already underway: […]
IBM Digital Experience Announcements and Demos
At the IBM Digital Experience Conference in Atlanta, Doug Geiger made several announcements: A new lower-priced entry point for Digital Experience in Cloud New rich text editor using Ephox’s new JavaScript based editor eliminates any dependence on Java New Layout Editor is more graphical, supports multiple devices and includes better task flow Theme sync tool connects […]
Fireside Chat: Apollo Endosurgery’s Rx for Cloud Success
The life sciences and healthcare industries are no exception to the rise of the “Connected Customer” and the next wave of opportunities are at hand. Patient/physician engagement, agility, regulatory requirements, and product development are just a few of the business challenges these industries face. As a result, successful companies are turning to the cloud to respond to near-term challenges, develop long-term […]
IBM Aims High at Investor Day Meeting
Last week, during IBM’s Investor Day, CEO Ginni Rometty announced that IBM’s investment strategy would mirror and support its evolving go-to-market strategy, by funneling $4 billion into cloud, analytics/big data, mobile, social and security (CAMSS). Through this investment, IBM is looking to expand the footprint of its CAMSS offerings from $25 billion in revenue to […]
Coming soon to a BPM Near You
On Wednesday at IBM InterConnect, Paul Pacholski and Dennis Parrott from IBM, spoke to us about some of the features and functionality that will be part of Business Process Manager v8.5.6 & Business Monitor being released on March 13, 2015. Increasingly towards a unified desktop and mobile experience, BPM 8.5.6 will further lessen the gap […]
Perficient Goes Platinum at IBM InterConnect
Three extraordinary IBM conferences—Pulse, Impact, and Innovate—have joined together to deliver one of the most comprehensive software events ever as IBM InterConnect 2015 on February 22 – 26 in Las Vegas, and Perficient is proud to be a Platinum Sponsor. My feet already hurt thinking about navigating through this monumental event, but the flip flops […]
New Era of Digital Transformation – Upcoming Webinar
Technology is constantly evolving to meet the ever changing demands of enterprises and customers. For example, we’ve seen database management move towards big data and information management, transaction processing to rules-based workflow, and document management to content-enabled case management. These innovations, through Digital Transformation, align business strategy with technology to more effectively engage with customers […]