Digital Experience

IBM Digital Experience Announcements and Demos

At the IBM Digital Experience Conference in Atlanta, Doug Geiger made several announcements:

  • A new lower-priced entry point for Digital Experience in Cloud
  • New rich text editor using Ephox’s new JavaScript based editor eliminates any dependence on Java
  • New Layout Editor is more graphical, supports multiple devices and includibm-canada-experienceone-exceptional-digital-experiences-8-638es better task flow
  • Theme sync tool connects developer workstation with the web site and code repository. This eliminates code deployment and no need for WebDAV clients.
  • Theme cloning via 1 click
  • Script Portlet 1.3 includes many updates like multiple files, a picker for inserting WCM tags and more
  • Commerce portlets are available for drag and drop onto the digital experience page.  They are also fully customizable.

Doug finished up by talking about using . IBM wants this new feature to make Digital Experience the single platform for all content creation across all channels.

Nicole Carrier jumped onstage to demo new capabilities. Unlike other demos I’ve seen, Nicole immediately jumped to a mobile device to show the fictional banking experience. This is really taking a mobile-first approach by IBM, so well done. Pictures to come..
She showed off the new layout editor along with the device preview capabilities. The site manager included a new folder view of pages like Mac Finder or Windows Explorer. They also showed blue mix integration using Watson analytics services on both the desktop and mobile devices.

Nicole spent a lot of time showing off targeted content marketing, too. IBM is spending a lot of time and money making the digital experience platform easier to use for marketers and other content authors.  The changes are really exciting and will enhance IBM’s leadership in the the digital experience platform space.

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Mark Polly

Mark Polly is Perficient's Chief Strategist for Customer Experience Platforms. He works to create great customer, partner, and employee experiences. Mark specializes in web content management, portal, search, CRM, marketing automation, customer service, collaboration, social networks, and more.

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