CMO.com had an article on a speech given by David Edelman, Principal at McKinsey. I loved the premise of the article. If a marketer relies too much on one-off marketing efforts, they will be left in the dust of their competitors. Rather than focus on the negative, David chose to give positive examples. But before […]
Posts Tagged ‘marketing automation’
Customer Analytics with IBM Tealeaf
At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes: Lifetime of customer journeys Cultural / organizational challenges Customer experience and analytics channels x technologies x individuals x data x LOB = vast amount of […]
IBM Marketing technology and Merchandisers
This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of […]
How Will IBM Utilize Silverpop, Unica and Xtify?
Michael Porter, Principal at Perficient, recently wrote a blog post discussing how Silverpop, IBM’s latest acquisition, fits into IBM’s strategy of reaching the digital marketer. The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it […]
IBM Acquires Marketing Automation Player Silverpop
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C […]
Frost & Sullivan Report on Marketing Automation Industry
CMSWire has an article that talks about a new report from Frost & Sullivan about the Marketing Automation industry. The report author said market revenues in 2013 were about $550 million and will grow to $1.9 billion by 2020. That’s a nice growth rate. Three vendors accounted for 80% of the market activity in 2013: […]
Frost & Sullivan Report on Marketing Automation Industry
CMSWire has an article that talks about a new report from Frost & Sullivan about the Marketing Automation industry. The report author said market revenues in 2013 were about $550 million and will grow to $1.9 billion by 2020. That’s a nice growth rate. Three vendors accounted for 80% of the market activity in 2013: […]
How to Add Lead Scoring To Your Marketing Automation
According to Frost & Sullivan’s Global Marketing Automation Software Market research, global marketing automation software revenue is at $550.7 million and is expected to reach $1.9 billion by 2020. Last week Joan Rothman posted the article A New Marketing Automation Benefit Emerges which prompted me to write about how I how help companies drive more qualified leads […]
A New Marketing Automation Benefit Emerges
Marketing automation is helping companies meet the challenges of today’s business realities ─ breakneck pace, savvy buyers, overwhelming amount of media channels and intense pressure to continually demonstrate value. Leveraging smart tools in strategic ways to set your brand apart from the rest is not an option, it’s a business imperative. Automating the end-to-end marketing […]
Retail Trends 2014: #1 – Social Commerce & Marketing Take Center Stage
What better way to start off our retail technology blog than by doing a run down of our predictions for the top 10 retail technology trends for 2014! Be sure to bookmark our blog as we unveil and discuss each of these prevalent trends heading into next year to help your organization prepare for the […]