Cloud

How Will IBM Utilize Silverpop, Unica and Xtify?

IBM / Red Hat - Unlock Potential App Modernization
Unlock Your Potential with Application Modernization

Application modernization is a growing area of focus for enterprises. If you’re considering this path to cloud adoption, this guide explores considerations for the best approach – cloud native or legacy migration – and more.

Get the Guide

Michael Porter, Principal at Perficient, recently wrote a blog post discussing how Silverpop, IBM’s latest acquisition, fits into IBM’s strategy of reaching the digital marketer.

The enterprise marketing management space has been heating up for the past couple years.  IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped.  Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space.

There is an overlap of features among Silverpop, Unica and Xtify, but Michael lays out how each platform will be maximized within IBM. To read Michael’s full article, click here.

About the Author

More from this Author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to the Weekly Blog Digest:

Sign Up
Categories