Posts Tagged ‘healthcare’

This is the second post in a four-part series sharing real stories of success in marketing automation. A Fortune 50 health insurer came to us with a simple question. “What if we could deliver highly personalized experiences for thousands of healthcare customers, at scale?” The client had a marketing team of three. They were experiencing […]

Previously, I discussed the benefits of adopting cloud into the healthcare industry. In this post, I want to address the main question; why implement cloud in healthcare? Cloud is more than a place to store data; it has become an ecosystem of tools for enterprises to make the most of their business. For healthcare organizations, […]

Adopting a comprehensive approach to your events marketing strategy that includes event listing and promotion on your flagship website as well as marketing efforts will ensure a holistic approach in creating awareness, engagement, and loyalty for your healthcare events. In this series, we have reviewed the importance of creating a holistic digital experience for healthcare […]

Patient experience is a key measure of overall healthcare quality. It commands equal attention alongside clinical outcomes, patient safety, and efficiency and cost reduction measures. Patient education is a significant component of the patient experience. As such, it receives special attention in some primary care and acute care quality measures. So we need to give […]

In order to build a successful healthcare organization website for recruiting prospective nurses, you not only have to understand your audience, you have to prioritize and showcase certain key areas. Based upon personal experience and best practices, I would like to highlight the following four categories as components to consider as high importance when building […]

Non-profit hospitals are increasingly dependent on grassroots based fundraising to help meet their research and patient care goals. Digital fundraising is essential to a successful overall fundraising strategy in 2019. But the touchpoints of a digital fundraising strategy are very different from typical donor relations. As a non-profit healthcare organization, it is essential for development […]

This blog series highlights the benefits of cloud adoption in healthcare. It wasn’t that long ago that healthcare organizations shunned the cloud due to the perceived immaturity of cloud vendors and concerns over the potential risk associated with a data breach. Fast forward to today, and the industry’s position on cloud adoption has pivoted significantly. […]

Perficient is excited to share the on-demand recording of our HIMSS 2019 educational session presentation. The session showcases a comprehensive analytics and data strategy solution developed in partnership with Northwell Health. Northwell Health is the 14th largest health system in the U.S. and the largest in New York. The session is now available on-demand below. […]

Previously, I discussed the benefits of having a centralized place on your organization’s flagship healthcare website to create awareness and promote events via digital methods, understand the importance of having a holistic end-to-end events digital experience that aligns with the rest of your digital footprint, as well as, provide an overview of the events tool […]

Digital transformation is a term that is being thrown around quite a bit in every industry and sector. But it is frequently misunderstood or misrepresented. Companies are trying to stay relevant and current by adopting specific new technologies to claim their move towards digital transformation. But it is much more than simply using new technology. […]

Previously, I highlighted artificial intelligence, and all the opportunities it brings to the industry. In the final blog of this series we explore data governance and its role in digital health. Given the other four trends, one of the biggest challenges will continue to be obtaining executive buy-in for digital health initiatives. That means actively […]

The Mount Carmel Health System’s new website has earned its second creative recognition with the announcement of the 2019 Muse Creative Award winners. The new site brought home a Silver award in the Health Website category only a few weeks after a nod from the Hermes Creative Awards. The new website was the first launched […]