Posts Tagged ‘Google’

The end of 2015 is fast approaching, with December looming just a week away. For most people, December is packed with the hustle and bustle of last-minute gift shopping, or end-of-year projections and budgets for 2016. Often in the sway of all this activity, many are so focused on the approaching New Year that they […]

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

  Read this TechCrunch article. Make sure your company’s executives read it, too. According to Google, for the first time ever, more people are performing Google searches on their mobile phones than on their computers. If that doesn’t tell you the digital landscape has changed, I’m not sure what will make you believe it. 

With the holiday season upon us, it’s time to talk about how you’re going to optimize your PPC ad copy to draw holiday shoppers to your site. Promotions and sale messaging are widely utilized to compete with the rest of the paid ads listed on the same results page. However, if you’re going to offer […]

In my last post, I discussed the different options for audience targeting in Adwords. As you begin setting up those targets, keep in mind these key tips to ensure you set yourself up for success! Have a strategy. Don’t just pick random audiences without a strategy as to what you want to do with them. […]

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

What happens? Everyone and their mother freaks out. The world literally stops spinning! Well, maybe not literally, but figuratively. In case you didn’t notice, Google Drive crashed today: And Twitter has lit up with everyone’s thoughts. From lighthearted and silly to downright angry, here’s what a few people had to say about the sudden blackout […]

Alok Gupta joined our Google practice in 2013 and has quickly become one of our go-to Technical Architects for complex implementations and custom connector development. Alok has worked with a wide variety of clients, including high-tech support organizations, major airlines, and retail food giants. It was a pleasure to talk to him about his experiences […]

In 2009, our Google Search Appliance practice was a practice of one – me.  By the end of the year, Shruti Sundaresh had joined me as a co-developer on our first large project.  Her programming skills and experience with web content management systems and data migrations were invaluable.  Shruti has recently started to transform our GSA practice […]

I’ll get this out of the way quickly — there is no such thing as a typical GSA implementation. With that said, I have been involved in scoping and delivering around 250 GSA implementations, and some averages and trends have emerged.  Most projects involve the same five core phases: Design and Requirements, Hardware and Security, Content […]

Google includes a comprehensive, HTML-based Admin Console for making changes to the Google Search Appliance configuration.  Adding KeyMatches, changing crawl URL patterns, exporting reports, etc.  This works very well during development and for making minor changes thereafter.  But in a large, complex deployment, it is often desirable to script changes or write code to do them automatically. […]