Posts Tagged ‘eCommerce’

How do you know if your marketing efforts are paying off? Traditionally, success in business can be measured by the return on investment (ROI). But social media is a different story. In addition to monetary return, there are several other ways to measure social media ROI. Check out our recent video from Eric Enge and […]

Imagine that your ecommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

Ensuring the security of business-critical servers hosting e-commerce websites is a challenge in itself. And with the internet becoming an increasingly hostile environment, with threats of all kinds lurking around and ready to exploit, one needs to be a step ahead and increase the perimeter of their security. A bastion host, as the name itself […]

Faceted navigation, which allows online shoppers to filter products by categories like brand, size, and color, is a valuable and time-saving addition to your eCommerce user experience. However, because search engines will view each combination of product filters as its own unique page, your faceted navigation may be hurting your SEO rankings. Watch the video […]

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

The product experience encompasses all aspects of the product itself: what it does, detailed product specifications, images, video, sizing and color options, complementary product recommendations, and customer-provided content like ratings, reviews, and images of the product in use. Why is your product experience so essential? As more and more retail purchases are made online rather […]

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

Surprise costs related to shipping and taxes and a long, complicated checkout process are listed among the top reasons for shopping cart abandonment, and the problem only grows on smaller, mobile devices. So, how can consumer and B2B retailers reduce cart abandonment? Provide a simple, transparent checkout process that meets customers’ expectations without any unpleasant surprises. Enable […]

The buzz around IBM WebSphere Commerce V9 is here! IBM has introduced significant improvements to WebSphere Commerce by modernizing the platform to provide customers with increased flexibility and scalability while reducing the TCO of the implementation. IBM has modularized the architecture into loosely coupled components moving to a true platform of microservices. Gone are the […]

Businesses have historically faced a difficult decision when choosing the right platform approach for their e-commerce initiatives. Should you bring an e-commerce platform on-premise? Should you have a hosting provider operate a dedicated platform for them? Should you look to Software-as-a-Service (SaaS) for your e-commerce plans? Bringing an e-commerce platform on premise allows full control […]

Have you ever wondered how visitors actually interact with your website? While analyzing your quantitative data is vital for understanding the numeric impact, we also need to understand the qualities of our consumers, or, the qualitative data. In previous posts about improving your website and increasing conversions, we briefly discussed how to identify A/B test ideas. Today, […]

Today we’re going to go over how to generate barcodes in HTML-formatted store prints available in the IBM Sterling Web Store for Commerce (WSC) 9.4 and higher versions. Most of the big retailers are now using the Web Store for their In-Store Customer Pickup and Ship-From-Store business models. These store prints are used by the store associate (SA) for picking and packing operations. […]