Posts Tagged ‘digital transformation’

Over the years, customer experience has seen a gradual evolution, moving from static to dynamic experiences. What started as toll-free phone numbers, mail-in surveys, and customer insight groups has transformed into the world of social media, where anyone can share their opinion to a large audience. For some organizations, the emergence of new media has […]

In our last API blog, we highlighted Apigee’s survey in their 2017 State of APIs Report. After collecting the experiences of several hundred customers, the API management firm outlined the characteristics of a successful API program, highlighting the need for scalability, digital ecosystems, and the right industry. While each organization attacks the market differently and […]

When it comes to patient engagement half the battle is understanding what the patient expects and the other half is meeting (or exceeding) those expectations. Patients, as consumers in other industries have rising expectations. And with technology rapidly changing the consumer landscape the demands of patients will continue to evolve. The healthcare consumerism movement has […]

A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]

“A lifetime is too long to find out what your customer’s lifetime value is” For some companies, it seems to be taking a lifetime to figure out how and where marketing and technology leadership will be sorted out in the digital age. I attended a great session at IRCE today, led by Jason Roussos of […]

I had the pleasure of attending an Adobe Café in NYC earlier last week. The Cafés are a series of workshops Adobe is hosting for its partners. This one in particular was specifically geared towards business development in the financial services industry. Christopher Young, director of industry strategy and marketing for financial services at Adobe, presented some great statistics […]

What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]

Modern organizations face numerous pressures in the area of customer experience, including rising customer expectations, organizational velocity, and the abundance of customer data. Any misstep in managing the strategy and execution behind these business elements could result in lost revenue and positioning in the market. With digital transformation at the forefront of organizational priorities in […]

Often, when talking about digital transformation, organizations solely focus on front-end customer experience. While digital experience is an essential – and primary – component of digital transformation, the underlying systems and processes that support and enable customer experience are a vital and often overlooked key to long-term success. According to Forrester, 2017 is the year […]

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]

As digital commerce has affected our daily lives as consumers, it’s also shaped the expectations of B2B buyers. Buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. 68% of B2B buyers prefer to research online on their own, up from 53% in 20151 […]

I’m at the two day Forrester Digital Transformation Conference in Chicago.  It’s been a great conference so far and validates much of what we at Perficient have been seeing when it comes to Digital Transformation.  Before blogging about individual topics, I thought I’d hit what I see as some of the key themes in the […]