Posts Tagged ‘digital transformation’

What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]

Modern organizations face numerous pressures in the area of customer experience, including rising customer expectations, organizational velocity, and the abundance of customer data. Any misstep in managing the strategy and execution behind these business elements could result in lost revenue and positioning in the market. With digital transformation at the forefront of organizational priorities in […]

Often, when talking about digital transformation, organizations solely focus on front-end customer experience. While digital experience is an essential – and primary – component of digital transformation, the underlying systems and processes that support and enable customer experience are a vital and often overlooked key to long-term success. According to Forrester, 2017 is the year […]

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]

As digital commerce has affected our daily lives as consumers, it’s also shaped the expectations of B2B buyers. Buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. 68% of B2B buyers prefer to research online on their own, up from 53% in 20151 […]

I’m at the two day Forrester Digital Transformation Conference in Chicago.  It’s been a great conference so far and validates much of what we at Perficient have been seeing when it comes to Digital Transformation.  Before blogging about individual topics, I thought I’d hit what I see as some of the key themes in the […]

Two of our technology partners, Appian and MuleSoft, recently announced a partnership to improve integration for digital transformation. Appian is a low-code BPM platform to build apps and simplify workflows. MuleSoft‘s Anypoint Platform integrates apps, data, and devices with API-led connectivity. Together, these two vendors help simplify integration and accelerate digital transformation with the combined functionality of […]

One big focus of Digital Transformation is getting the customer experience right. As we’ve talked about, the customer experience is not just about visits to your website, but also includes interactions with your marketing emails, the in-store experience, how your customer service representatives interact and so on.  We talk about understanding the customer journey across all […]

As a marketing manager at Perficient, I have the unique opportunity to work on the latest and greatest in technologies. For my role specifically, I straddle the latest innovations in Cloud and DevOps in addition to portal and collaboration technologies. Both industries are uniquely positioned to support each other to enable organizations to work collaboratively […]

Lloyds Banking Group, a company with 30 million customers under several brands including Lloyds Bank, Bank of Scotland, and Halifax, has put forth additional cost-saving measures to help the company weather poor economic conditions and better meet customer expectations. On top of the 9,000 jobs and 200 retail branches the bank outlined to eliminate in […]

At IBM Amplify 2017, I gave a presentation on 7 ways to maximize ROI on your digital experience investment.  The presentation was geared mostly towards IBM Digital Experience / WebSphere Portal but the concepts apply to virtually any digital experience platform and are aligned with Perficient’s take on Digital Transformation. The presentation is shared below […]

  Organizations today have their structures in place: customer data, historical records in data warehouses and well-built OLAP solutions. Either they have all of the implementations to expose that data as useful information or are working to set up an infrastructure to do so. However, they still find the process of integrating their information into one […]