Why are automotive companies allowing third-party auto sites to control and dominate the online car shopping process? Next time you are sitting on your couch watching TV or online streaming video, pay attention to the automotive commercials. One thing you may notice is that none of them tell you to go to their website in […]
Posts Tagged ‘digital strategy’
Essentials for Your Digital Strategy: Infuse AI in Customer Experience
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]
Essentials for Your Digital Strategy: Product-as-a-Channel
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]
What the Financial Services Industry Stands to Teach Us about Digital Transformation
The financial services industry serves as a prime example of one that’s poised for rapid digital transformation. Since the economic meltdown in 2008, many financial services firms have been focused on regulatory compliance. Now firms are starting to take investment budget and put it toward projects that help grow or change the bank as opposed […]
Empathy Mapping: The Key to Identifying Real Problems & Solutions
The prolific Seth Godin, just published a blog post about data, that could really be applied to just about any new shiny object in the digital world. We always think that it will solve our problem whether that problem is customer satisfaction scores, dropping lead generation, or the rising shopping cart abandonment rate. We think […]
Healthcare Fundraising in the Digital Age
Non-profit hospitals are increasingly dependent on grassroots based fundraising to help meet their research and patient care goals. Digital fundraising is essential to a successful overall fundraising strategy in 2019. But the touchpoints of a digital fundraising strategy are very different from typical donor relations. As a non-profit healthcare organization, it is essential for development […]
Essentials for Your Digital Strategy: Digital Responsibility
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. When you hear “digital responsibility” what comes to mind? If your company thinks […]
Motivation is Key: A Q&A on Digital Strategy and Retail
Kimberly Williams-Czopek recently joined Perficient Digital as a director within our Digital Strategy group, bringing decades of retail and digital strategy experience with her. We sat down with Kim to talk about her experiences in the retail industry, her advice for shaping an effective digital strategy, and her reaction to being named “Retail Innovator of […]
2 IT Modernization Strategies to Avoid the Complacency Death Spiral
Many organizations face cultural inertia against IT modernization. Companies typically treat IT as a cost center because of a history of expensive programs with cost overruns and missed deadlines. In a recent IDG survey, 64 percent of respondents cited outdated/legacy IT infrastructure among their top barriers to IT transformation. Therefore, implementing IT modernization strategies has […]
SoDA Spills on Personalization with Help from Perficient Digital
Personalization has been a hot topic in the sphere of digital experience for years because of one simple reason: Customers in every industry expect the companies they do business with to recognize their needs and preferences and provide relevant, timely experiences. The concept sounds pretty straightforward, but developing and executing an effective personalization strategy across […]
3 Digital Transformation Strategies to Leapfrog Your Competition
Digital business is the way of the present and the future. However, many businesses own and operate so much technical debt that they face a long road of strategizing to remain competitive. The relentlessness of digital disruption makes it impractical for businesses to operate in the same way they have for decades. Consequently, digital transformation […]
Strategy Ain’t Bean Bag: Lessons from Our CX Maturity Survey
My colleagues and I spend our time pulling the levers of design thinking, digital innovation, and customer experience to enable transformation for our clients. Our effort turns market insights into strategic initiatives, organized into comprehensive, multi-phase plans. We do this for organizations large and small, legacy and new, across many industries. When starting our work, […]