Posts Tagged ‘Digital Experience’

Just as the promise of technology in marketing is undeniable, so are the challenges many companies face when integrating it with their marketing. In many organizations, marketing teams aren’t reaching their potential in digital marketing, frequently due to technological obstacles, whether internal or external. “Kovalev v Szilagyi 2013 Fencing WCH SMS-IN” by Marie-Lan Nguyen is licensed under CC-BY […]

Focus on what your customer wants, for they are all that truly matters. But let’s come back to that. Spending time at the National Retail Federation’s 2016 annual convention meant exposure to a staggering collection of gadgetry, hardware, technology, and an impressive gathering of some of the retail industry’s greatest thought leaders. Whether the goal […]

David Le Strat, Oracle’s Senior Direct of Product Management presented the strategy and roadmap for Oracle’s Digital Experience products including WebCenter, BPM and Oracle Documents Cloud Service, Oracle Process Cloud Service and Oracle Sites Cloud Service.  Oracle’s strategy starts with the digital experience, but also includes agility and engagement and finally operational capabilities. Oracle shipped […]

Over the last several years, the digital marketing revolution has moved outward from B2C brands into the B2B companies. This wave of change has seen massive changes in retail and the death of numerous brands that were not able to compete in the new digitized landscape. Consumer’s increased expectations are now affecting B2B interactions, and companies […]

Digital is changing industries, and an engaging and compelling digital experience is now a must in healthcare. The web is one of the most powerful tools available to connect with current and future patients, but even beyond this, it’s critical for organizations to engage with patients and members through a cohesive, multi-channel, and personalized experience. […]

David Stallsmith, director, Perficient XD, recently wrote about organizational silos and how overemphasis on formal and informal structures can be detrimental to business. In his Are Your Silos Showing? post at our Spark blog, David points out how the digital age has brought upon new expectations from customers and how organizations must adapt in order to deliver the […]

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

Personalization has been top of mind this year in every industry. As patients, we want to feel comfortable visiting our doctors and pharmacies knowing that they have are best interests at heart and personally know what we need.  Tienda Diabetes, a leading healthcare provider in Mexico, is partnering with IBM to bring these types of personalized […]

“Customer Experience is the New Marketing.” -Steve Cannon, CEO of Mercedes Benz USA In our recent CX guide, we noted how difficult it can be for an organization to recover from a negative interaction with a consumer or other stakeholder. As customer satisfaction relies more heavily than ever on a reliably effective digital experience, business […]

I’ve been really busy lately and missed a nice research report from Forrester back in July 2015. In the report Does Customer Experience Really Drive Business Success?, analyst Harley Manning presented lots of data saying basically yes. To start with, however, Mr. Manning presented several Customer Experience (CX) leaders who have tanked recently and CX […]

This week there’s a short, excellent article on the Forbes site about Boise State University and its transition to a cloud-based Enterprise Resource Planning solution. Even though one of the advantages of cloud is the relatively quick rollout time (compared to customized software), the school’s leaders knew that employees aren’t always eager to embrace a […]

The Community Builder is the future of Salesforce Communities and Salesforce is heavily investing in making it extremely user-friendly, easy-to-implement and fully extensible. If you are considering putting in a pubic knowledge base or self-service community, I urge you to look strongly at the Community Builder templates as the tool to go with for those […]