Posts Tagged ‘Digital Experience’

2017 promises to bring new challenges for organizations looking to connect with customers and maintain relationships. As the web becomes an increasingly noisy space, selecting the right technologies can make all the difference between competition and irrelevance. We believe that having a comprehensive digital experience is critical to business and communications continuity. Not only must […]

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

As we wrap up 2016, let’s take a look at the top 10 blog posts from our thought leaders. These blogs were published on Perficient’s IBM blog. If you missed these you may want to take a look: #1 – IBM Connect General Opening Session By Glenn Kline | February 1, 2016 #2 – IBM […]

Most digital transformation initiatives begin with customer journey mapping, a process that helps one fully understand the dynamics of the target customer and their behavior. Journey mapping connects the dots from a customer’s initial interaction with a brand, through their entire experience with that brand via multiple channels (e.g., website, mobile app, phone call, direct […]

This holiday shopping season is anticipated to be one of the biggest yet for online sales – an anticipated 11% year-over-year growth that’s estimated to reach $96.1 billion. In fact, 66% of Americans did some last-minute shopping this past weekend – deemed Super Saturday because it’s the last full Saturday to shop before Christmas. What does all of […]

In today’s digital age, consumers have evolved to become far more independent and self-sufficient. They expect access to information, services, and products to be quick, easy, useful, engaging, and even entertaining. Businesses that are not yet meeting these new expectations are falling behind the curve. But this particular curve is not just the trend of […]

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

A new report published by Ipsos MORI, a market research company, and VocaLink, a global payments partner to financial institutions and governments, indicates that European millennials are struggling to adopt mobile payment technology. While more than half of the ~4,000 millennials from Germany, Italy, UK, and the Netherlands that took part in the study exhibit deep […]

Addiction to opiates is having a major impact on the health of patient populations around the country. In fact, one sobering statistic states that more Americans died in 2014-2015 from drug overdoses than died during the entire Vietnam war. Addiction is our nation’s epidemic. It’s hitting my very own patient population here in Cincinnati especially […]

Over the last few years, it’s become obvious that Marketing and IT departments have to work together more effectively to create the engaging, personalized and valuable customer experiences in the digital space. If you’re still not convinced, then here’s a stat to consider from a recent Gartner blog: In 2016, CMOs allocated 3.24% of revenue […]

There’s no question that the core function of managing money in a heavily regulated industry is difficult and expensive. New companies with robo-advising technology will need to learn how to navigate the regulatory landscape, making it critical to collaborate with traditional wealth management firms. From a bank’s perspective, robo-advising remains critical in terms of servicing […]